Core Web Vitals: What You Need to Know

Core Web Vitals

A ranking factor is a variable that a search engine considers when determining how to rank links within the search results. There are more than 200 ranking factors in Google’s algorithm, including page speed, which was first introduced in 2010. Page speed is the amount of time that it takes …

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What is SEO Project Management?

What is SEO Project Management

According to BrightEdge, over half of all website traffic comes from organic search. Statistics like these prove why investing in SEO is so important. But SEO is a complex, ever-changing field. SEO campaigns involve countless moving parts, which makes them difficult to implement and manage.  If you want to climb …

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Creating Content For Every Stage of the Buying Cycle

Creating Content For Every Stage of the Buying Cycle

Content is only effective if it meets the needs of the brand’s target audience. But these needs can change as the consumer moves through each stage of the buying cycle. If you aren’t creating content for every stage of the buying cycle, you are missing out on an opportunity to …

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Is Remote Work Here to Stay?

Is Remote Work Here to Stay

About 8 million people–or around 5% of the U.S. workforce–worked from home all of the time in 2017. Since then, the number of people who work from home has increased drastically. This is partly due to technological advancements that has made remote work easier on both employees and employers. However, …

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