Anyone that is in the marketing business, especially online marketing, understands that there are many moving parts that are all constantly changing and evolving. It’s hard to make existing project management platforms match marketing needs. Basecamp, Asana, Monday – are great platforms in their own right, but don’t take into consideration the specific needs of marketers. With many simultaneous processes, marketers need workflow automation software designed for marketing professionals.
This software needs to feel like a seamless fit, it shouldn’t need heavy adjustments or numerous management systems in order to meet marketing firms needs. Ideally, project management software for marketers would feel natural to use and automate many of the processes that are currently being performed manually. Ideally, it should also be integrated into reporting systems and allow for marketing teams to meet deadlines, client expectations, and deliverables.