News & Articles about Gryffin

A Guide to SEO Software for Agencies

SEO Software for Agencies

Securing a coveted spot in the first page of search results is not easy. The rules of SEO are frequently updated, so marketers must constantly adjust their strategies to stay on top. Plus, an effective SEO strategy can consist of countless different components, which makes managing SEO campaigns even more …

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How to Create A Digital Marketing Strategy

Digital Marketing Strategy

The key to a successful marketing campaign is being able to engage with your target audience in the right place at the right time. In the past, marketers often connected with their target audiences via radio, TV, newspapers, and billboards. But if you want to grow your business in today’s …

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Core Web Vitals: What You Need to Know

Core Web Vitals

A ranking factor is a variable that a search engine considers when determining how to rank links within the search results. There are more than 200 ranking factors in Google’s algorithm, including page speed, which was first introduced in 2010. Page speed is the amount of time that it takes …

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What is SEO Project Management?

What is SEO Project Management

According to BrightEdge, over half of all website traffic comes from organic search. Statistics like these prove why investing in SEO is so important. But SEO is a complex, ever-changing field. SEO campaigns involve countless moving parts, which makes them difficult to implement and manage.  If you want to climb …

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Creating Content For Every Stage of the Buying Cycle

Creating Content For Every Stage of the Buying Cycle

Content is only effective if it meets the needs of the brand’s target audience. But these needs can change as the consumer moves through each stage of the buying cycle. If you aren’t creating content for every stage of the buying cycle, you are missing out on an opportunity to …

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