How to Promote your Rotary Club Locally
Rotary clubs are important organizations that benefit their communities greatly. They engage in service projects at the local level and, on a global level, work to make the world a better place. However, Rotary clubs cannot accomplish their goals if they are not well-known in their communities. The most effective …
Following the Yellow Task Road of an SEO Project Management System
When you’re working in SEO, it can be really difficult to keep track of everything you need to do. There are three foundational parts of a good SEO campaign: Create new content and optimize existing content Grow your links and citations Improve the technical optimization of your site Each of …
A Guide to SEO Software for Agencies
Securing a coveted spot in the first page of search results is not easy. The rules of SEO are frequently updated, so marketers must constantly adjust their strategies to stay on top. Plus, an effective SEO strategy can consist of countless different components, which makes managing SEO campaigns even more …
Marketing Project Management: Why Templates Are Not Enough
Being a marketer isn’t easy. Marketers must deal with difficult clients, juggle countless marketing campaigns, stay on top of never ending email threads, and meet tight deadlines. On top of all this, marketers must also make strategic decisions, analyze data, and come up with creative ideas. However, it’s hard for …
How to Create A Digital Marketing Strategy
The key to a successful marketing campaign is being able to engage with your target audience in the right place at the right time. In the past, marketers often connected with their target audiences via radio, TV, newspapers, and billboards. But if you want to grow your business in today’s …
A Guide to Getting Started With Workflow Marketing Automation
A workflow is a series of tasks that need to be completed in a specific order to achieve a certain business goal. In other words, a workflow explains how work gets done. Marketers may follow dozens of different workflows for social media management, content creation, SEO efforts, and other marketing …
How to use Gryffin for SEO & Digital Marketing Project Management
Every new campaign requires a lot of prep work. In this article, we’ll walk you through the steps we follow when starting a new campaign. We use various tools and collect all the data in Gryffin, which is what determines the projects, tasks, and timelines. Gryffin SETUP Invite Team Members: …
Core Web Vitals: What You Need to Know
A ranking factor is a variable that a search engine considers when determining how to rank links within the search results. There are more than 200 ranking factors in Google’s algorithm, including page speed, which was first introduced in 2010. Page speed is the amount of time that it takes …