17 Mar 2017

Pitch-Perfect: 5 Tips To Reach Out and Engage With Influencers

To maximize influencer outreach efforts, it is essential to know how to find and engage with influencers. This stage in your influencer marketing strategy is vital to your campaign’s success. Did you know that the ROI on influencer marketing is $6.85 to every dollar invested? You certainly want to identify the right influencers, with a […]

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03 Mar 2017
blogger outreach

10 Blogger Outreach Templates Proven to Work

When it comes to digital marketing, you need to reach out to people who can help promote your brand. In any successful content marketing campaign, many of these people should be influencers—usually bloggers who can spread awareness of your brand to a wider audience, and act as impartial third parties who endorse your content. Don’t […]

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24 Feb 2017

Why You Need Influencer Relations Marketing Now

Influencer relations marketing can have a big impact on your overall marketing strategy. When applied properly, influencer relations can boost brand awareness, cultivate rapport, and leverage sales from your target audience. Did you know 71 percent of marketers rate influencer relations marketing as a highly-tactical asset? The Top Rank Marketing and Traackr report surveyed by […]

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23 Feb 2017

Does Influencer Marketing Work?

There is no doubt that businesses, marketers, and SEOs are jumping on the influencer marketing bandwagon. Did you know that 84 percent of marketers are planning at least one influencer marketing campaign this year alone? According to a study by Tomoson, influencer marketing has an ROI of $6.50 for every dollar spent. Influencer marketing statistics […]

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23 Feb 2017

How to Measure your Influencer Marketing Campaigns

Companies large and small are increasing their influencer marketing investments. In fact, 60 percent of brands had an influencer marketing strategy in 2016, and it is estimated to hit 75 percent in 2017. However, many business owners and marketers are still unsure how to effectively measure these campaigns. “Once the Holy Grail for assessing marketing […]

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17 Feb 2017

5 Types of Brand Influencers: Which One is Right for You?

Influencer marketing is an absolute must for your digital marketing campaign. But which type of brand influencer is right for you and your brand? Marketers work in a fast paced online environment, and reaching their target audience can be challenging. Did you know that 42 percent of people online would actually pay to stop ad […]

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17 Feb 2017

Influencers and Digital Marketing: How to Grow Your Audience

Today’s consumers care less about advertisements and more about content. They’re not interested in what you can sell them, but rather content that informs and solves problems. As marketers, we’re actually ecstatic about this change. Content marketing costs us 62 percent less than traditional outbound ads, and generates three times as many leads. However, we’re […]

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10 Feb 2017
influencer outreach

Should You Automate Your Influencer Outreach?

The buzz around influencer marketing has transformed from trending marketing topic to brand mainstay. In fact, marketers see such potential in influencer outreach that they plan on increasing budgets up to 59 percent, according to a study by Tomoson. Marketers will also see an impressive ROI on their increased budgets. Brands are reporting a $6.50 […]

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03 Feb 2017
blogger outreach best practices

What are Blogger Outreach Best Practices for 2017?

In our last blog post we talked at length about influencer marketing. It’s important to understand the concept because that’s exactly the end goal of blogger outreach. Blogger outreach programs by design build connections with “influencers” or people with large internet followings. In this case, large blog followings. These bloggers then promote your product on […]

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23 Jan 2017

How Long Does it Take to See Results from an SEO Strategy?

Every company that considers an SEO strategy always wants to know how long it takes to see results.  The answer, like most things in life, is complicated (it couldn’t be simple, could it!). Not only does this vary by website, but it also varies based on the keywords being targeted, the amount of links being […]

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