Google Ads Keyword Optimization & Negative Keyword Identifier

Managing Google Ads campaigns requires constant keyword tuning to stay competitive. This automation takes the guesswork out by analyzing your Search Terms, flagging irrelevant or low-intent keywords for exclusion, and suggesting high-conversion keywords to add. You’ll get import-ready keyword lists and actionable recommendations in just minutes. Start Now!
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Running Google Ads campaigns can be highly effective — but they can also become expensive and inefficient if you don’t actively manage your keyword strategy. That’s why we built a powerful new Gryffin automation to save time, reduce wasted ad spend, and uncover new growth opportunities.

‍What This Automation Does

‍Our Google Ads Keyword Optimization & Negative Keyword Identifier template helps advertisers take control of their campaigns by:

Scanning Search Terms reports to automatically flag irrelevant, competitor, or low-intent keywords that should be excluded.
Recommending precise negative keyword match types — Broad, Phrase, or Exact — for smarter exclusions.
Suggesting new high-intent keywords to add to your campaigns based on search behavior insights.
Providing import-ready keyword lists so you can quickly update your Google Ads account without manual formatting.
Highlighting actionable recommendations to refine ad copy, campaign targeting, or keyword strategy.

‍Everything is handled in one streamlined automation, giving you both exclusions and growth suggestions in minutes.

‍Why It’s Unique

‍Unlike simple keyword tools, this automation goes beyond surface-level analysis:

It uses your product or service description to deeply understand your brand, so it can assess search intent accurately.
It doesn’t just eliminate waste — it actively helps you grow by suggesting high-conversion keywords you might be missing.
You get formatted, import-ready keyword lists for both negative and positive keywords, saving hours of manual work.
The system explains why each keyword was suggested for exclusion or inclusion, giving your team clarity and confidence.

‍The Benefits for Your Business

‍�Maximize Ad Spend Efficiency — Stop wasting budget on irrelevant clicks and low-intent traffic.
�Discover Growth Opportunities — Identify keywords that align with your ideal customers and campaign goals.
�Save Time & Reduce Errors — Import-ready keyword lists eliminate the need for manual edits or formatting.
�Improve Campaign Performance — Smarter keyword management means higher quality traffic and better results.

‍How to Use It

‍Paste your Google Ads Search Terms report into the automation.
Provide a quick description of your products or services.

The system analyzes your keywords and returns:

Suggested Negative Keywords with match types and reasoning
Formatted Negative Keyword list ready for import
Suggested Positive Keywords to add
Formatted Positive Keyword list ready for import
Additional recommendations to improve your campaignsIn minutes, you’ll have everything you need to clean up your campaign and unlock new keyword opportunities.

‍Ready to Optimize Your Google Ads?

Reduce wasted spend. Find new growth opportunities. Save time.