KPIs (key performance indicators) show you just how well your SEO campaigns are working. For instance, if you’re enjoying a boost in your domain authority, you’ll know that your SEO strategy works well. If your time on site increases, your content is on the right track. Essentially, your KPIs help determine what’s working and what isn’t when it comes to specific SEO techniques.
The problem with determining your best KPIs to measure is that SEO doesn’t necessarily have a direct impact on things like sales and leads. Instead, it influences a number of factors which in turn contribute to those statistics. You can make the value of an SEO campaign much more apparent by refining the KPIs you use to measure its effectiveness.