Few markets in the world are growing quite like the hispanic demographic in the United States. With the recent changes in immigration policy and improved diplomatic relations with Cuba, we can only expect a larger presence of hispanic culture in the years to come. But for how much Latin Americans contribute to the economy and the global market, there is a shocking lack of marketing campaigns targeted toward hispanic consumers.
With startups popping up left and right, it seems fair to also assume that there must be a respective increase in the number of self-employed entrepreneurs that were acting as their own “bosses”.
However, studies in this year have shown that self-employment is actually down 5% from last year, and may decrease further.
When comparing the various mediums of online consumption, Youtube videos take very large piece of the pie. Over 3 billion videos are watched every day, and make up a third of all online activity. It therefore comes as no surprise that Youtube is considered the #2 search engine in the world.
This makes it an invaluable tool for online marketers, especially with a platform that is so high in engagement – 50% of all videos have comments, shares, or likes – an impressive feat when 100 hours of Youtube footage is uploaded.
Like every invention and innovation that makes our lives easier, smartphone apps always come with caveats.
Sometimes they cost too much; other times, they exhibit addictive qualities that make it harder to stop using them. But lately, one of the most significant issues facing smartphone users that love a good app, particularly those with Android phones, is that of mobile security. Malicious apps have been traced to app store purchases; illegal monitoring of voicemails and texts; and data theft. If you can think of it, it’s probably been done.
If you’ve ever run a Google Adwords campaign, chances are you used Google Analytics in harmony with your ads, to keep track of conversions, your sales funnels, and keyword ROI.
Setting out on an adwords campaign without tracking your analytics is like throwing bundles of money into a dark room and hoping someone in there will throw a wad or two back your way. You can’t use Adwords effectively without a comprehensive system in place that will help you understand where your campaign is working and where it isn’t.