Digital marketers typically work with multiple clients, which means they may need to track the results from dozens of different SEO campaigns. Manually pulling all of this data from Google Analytics or Google Search Console is time-consuming and inefficient. The more clients you work with, the longer it will take to manually gather all of this data.
Plus, it can be hard to find what you’re looking for in Google Analytics and Google Search Console. In fact, there are hundreds of different tutorials, cheatsheets, and how-to guides online that explain how to dig through the data to find what you need in Google Analytics and Google Search Console. Because they are so confusing, you may accidentally miss something important if you manually log into these platforms to check your clients’ results.
Using an SEO reporting dashboard to track your SEO results can help you avoid these problems. An SEO dashboard will allow you to see important data at-a-glance. The dashboard will pull data directly from Google Analytics and Google Search Console and present it in easy-to-read tables and graphs. You won’t need to search high and low to find what you’re looking for—it will be right in front of you.
Furthermore, an SEO dashboard makes it easy to keep track of multiple clients at once. All of your client’s data will be available in one place, so you can quickly scroll through and review each of your client’s results. It doesn’t matter how many clients you have—it will only take a few minutes to look through their results on an SEO reporting dashboard.
What to Look For On A SEO Reporting Dashboard
SEO reporting dashboards provide you with a wealth of information, so it’s important to know which metrics to check on a regular basis. Some of the key SEO metrics you should track include:
- Clicks: This measures how many times users clicked on your link in the search results to visit your website.
- Impressions: This is the number of times that your link appeared in a user’s search results, regardless of whether or not they clicked on it.
- Conversions: This is the number of times that a user completes a specific goal while on your website, such as purchasing a product, filling out a contact form, or downloading an ebook.
- Position: This is where your link ranks within the search results for a specific keyword.
- User Signals: These are signals that a user sends to search engines based on their positive or negative interaction with your website. User signals could refer to a number of different metrics, including:
- Bounce Rate: The percentage of users who leave your website after only looking at one page.
- Pages/Session: The average number of pages users visited on your website before leaving.
- Average Session Duration: The average amount of time that users spent on your website before leaving.
These are the metrics you should pay close attention to when checking your SEO reporting dashboard.
Why you Need a Reporting Dashboard
Using an SEO reporting dashboard is far more convenient and efficient than manually pulling data for your clients every day.
There are many SEO reporting tools out there or dashboard tools that can auto-collect SEO data points, but what happens with that data? How can you use that data for the active improvement of your SEO campaigns?
Whether you use tools like SEMrush, Google Data Studio, or Megalytics, you can quickly produce reports that look professional and that clients love.
But what happens with all that data? And how do you turn insights into action?
The key is to use a system where you can quickly/easily identify positive or negative trends, create projects and tasks for action items, and once again create tracking experiments to evaluate the results of your actions.
Data in and of itself is useless; the key is to be able to act on it in an organized and streamlined manner.
What Should You Do With SEO Reporting Data?
As you review your SEO dashboard, it’s important to look for significant increases or decreases in any of your metrics. If there has been a significant increase, you may want to implement the tactics used on this website on other pages to improve their performance. But if there has been a significant decrease, you must identify and fix whatever issue is affecting the site’s performance.
For example, say you notice that there has been a significant drop in clicks for client A’s website. You will need to analyze this client’s data at the page level to learn more about what caused the decline.
The page level data may reveal that the problem is that one page has 500 fewer clicks this month than it did last month. Keep investigating by looking at the keyword-level data for this specific page. The keyword-level data will tell you which keywords are responsible for the loss in traffic to client A’s website.
For instance, this specific page may target three different keywords. The keyword-level data may reveal that there has been a significant decline in the number of clicks for the first keyword, but no real change in the number of clicks for the second or third keyword. This data may also reveal that your position, or ranking, has dropped from 2 to 30 for this specific keyword.
At this point, you understand the cause of the problem. Client A’s website has fewer clicks this month because a page on client A’s website is ranking much lower in the search results for a specific keyword. Fewer users see this page in the search results because it has dropped so low, which has led to a decline in traffic.
Identifying the issue is only the first step. Now, you need to implement a plan to address the issue. This may mean adding more optimized content to the page or incorporating the keyword into the page’s headers, meta description, or links, for example.
Then, use your SEO reporting dashboard to track the results of the changes you make to your client’s website. Measuring the results of your efforts will help you learn more about what works and what doesn’t work so you can make smarter SEO decisions for your clients in the future.
What is the Best SEO Reporting Dashboard for Digital Marketers?
Gryffin is a SEO reporting dashboard and project management tool built for digital marketers by digital marketers. This tool connects to Google Analytics and Google Search Console so you can see all of your clients’ data in one place. Whether you are working with one client or dozens of clients, it’s easy to track their SEO results with Gryffin.
Log into Gryffin to immediately see how important metrics such as traffic, conversions, clicks, and position have changed for each of your clients in the last 30 days. You can view this data at the site or page level. Gryffin even allows you to measure the impact of algorithm updates and specific SEO campaigns on your clients’ SEO results.
If you’re ready to efficiently manage your SEO marketing campaigns, start your free 14-day trial of Gryffin today.