Do you find that your marketing team is struggling to prioritize deadlines, failing to achieve deliverables, or struggling with miscommunication issues when they are supposed to be driving sales and connecting with the target demographic?
If any of these problems ring true, then what you need is productivity software designed to save time and money. How, specifically, can productivity software empower your marketing department to achieve strategic objectives?
1. Save Time (And A LOT Of It)
It’s easy for tasks to fall between the cracks and for your team to get confused. These issues could result in marketing campaign delays as the project deadline gets pushed further into the future. Leveraging productivity software will eliminate the inefficiencies in the process and help your marketing department to maximize its time. With tools like Gryffin, you can streamline your campaigns into custom workflows so each team member is clear on who is tasked to do what.
2. Clear Responsibilities Across Project Management
One of the biggest causes of derailed projects is individual team members failing to deliver as expected. This scenario can occur if there is no clear expectation for who does what or when things are due. Productivity software can make these problems a thing of the past. Task management makes it easy to stay on top of deadlines and communicate with your team. With software, tasks are transparent and the best part is that it is easy to stay on your marketing campaign timeline.
Hovering over the same Google Calendar isn’t easy. When collaboration is part of the project details, things can get chaotic. With the right office productivity software, you’ll ensure that your marketing department will be able to work together cohesively. For instance, sometimes there’ll be numerous groups of workers helping with different parts of a specific project. Maybe you have rockstar influencers who focus on social media or content whizzes who craft the email campaign. In either case, it’s important to have spaces where they can collaborate.
And, here’s the thing, collaboration ultimately supports both the vision and the execution. Creativity needs to work hand-in-hand with an efficient process, and that’s why productivity software is essential. You can’t manage deadlines with email reminders alone.
4. Work Remotely
With the right productivity software, your workers will be able to contribute regardless of where they are. Whether they’re all on-site or dispersed across the city, country, or world, they’ll be able to work together almost seamlessly and achieve deliverables on time and to specifications.
5. Improve Work Quality
Yes, the right tool will improve work quality. Here’s how: When you have the right productivity tool, employees will with a click of a button be brought up to date with project status and task deadlines as well as easily share information and communicate with fellow team members. This will make it easier to make changes that enhance the end product.
While there are various productivity software options available, Gryffin is the only all-in-one project management tool that you can customize to fit your marketing campaign! With Gryffin, features including…
* Customize templates
* Create a project directly from an email
* Automate your team’s tasks
* Connect related projects
* Control visibility of projects and conversations
… can all be resourceful in improving your marketing campaign. Gryffin was built by marketers who needed a better way to work, which is why it is the only productivity software you need for content marketing, digital media marketing, and more. Learn about the Gryffin story here:
You need more than your inbox to reach your target marketing goals. Invest in the right productivity software today, and see how far your reach can really go!