Finding the Right Marketing Automation Platform for your Business
Using unorganized processes can do more than just add frustration to your team. Without a strong marketing automation platform, you risk losing time, information, approvals, and more.
To maximize the performance of your automation program, consider platforms that offer a comprehensive suite of services that include:
- Content management capabilities
- Accounts and expensing
- Customizable notifications
- User dashboard
- Securely stored files
- Project timelines
- Task assigning features
Keep reading to learn more about how your marketing automation platform can revolutionize your team’s workflows.
Why it Matters
The marketing automation industry is expected to reach $5.5 billion this year. Among top-ranking companies, 82 percent attribute their success, in part, to using a marketing automation platform.
The field is continuously growing as more and more companies seek out tools to improve their daily workflows.
Using a marketing automation platform can save your company more money than you might realize.
Reducing the need for certain assignments can free up employee time for more lucrative and innovative projects. Or, it can help you to lower your staffing costs altogether.
Completing even the most simple and repetitive tasks on a regular basis can rack up hours on an employee’s timesheet.
Don’t Miss a Beat
There is no substitute for human intelligence in the workplace, but automating certain processes can help workers increase accuracy and efficiency.
Combining human interaction with technology gives us a better view of the work that needs to be done.
Marketing automation platforms can help you to identify project issues, while also reducing human error.
Spending less time on tedious and time-consuming tasks will help team members focus on the other projects they have on deck.
Same Setup, Different Execution
While there are a variety of different marketing automation platforms on the market today, you’ll notice that many brands offer similar features.
However, you’ll also notice that some manufacturers include more capabilities than others.
Many typical marketing projects involve multiple repetitive steps. Marketing automation platforms can help you regain a large chunk of your workday, if they’re properly equipped.
It’s important to find an all-inclusive marketing automation platform to fully maximize the program’s potential.
What to Look For
If you want to make the most out of implementing your marketing automation platform, there are a few key features you should keep in mind.
Secure File Management
Regardless of the project you’re working on, security should be your top priority.
Marketing automation helps you to take some of the guesswork out of your information security processes.
Only consider platforms that provide a secure way to manage, send, and receive files on or off company networks.
Lead Generation and Retention
Since the inception of business, marketers across all industries have focused on one primary goal: consumer acquisition.
Driving more customers, clients, or subscribers to your business has a direct influence on your bottom line.
Your marketing automation platform should help you speed up the process, while also improving retention rates, by allowing you to track the entire customer lifecycle.
This gives you a better understanding about your audience’s behaviors, needs, and patterns.
Organization and Project Management
One of the main uses for a marketing automation system is to organize project timelines, deliverables, and all other pieces of the project management puzzle.
Your platform should be a project management hub for you to keep everything you need for each assignment in one centralized location.
Using a marketing automation platform is a simple solution to many of the problems marketers face everyday. Whether your operation is large or small, there are likely workflows, processes, and procedures that you’d like to improve.
Choosing a complete marketing automation platform will save your company money, while making everyone’s life easier in the process.