Plan, Produce, & Publish Content for
Multiple Editorial Calendars
Manage every aspect of your content marketing plan from concept to creation with one easy-to-use tool.
Create Comprehensive Content Marketing Strategies
Every content marketing strategy must start with a plan, which is why Gryffin is designed to help you create effective content marketing plans.
Use the drag-and-drop feature to quickly build an unlimited number of editorial calendars for your clients. Being able to visualize your content strategy on an editorial calendar allows you to:
- Make sure your upcoming content is aligned with planned corporate initiatives and holidays.
- Link each piece of content to specific campaigns, consumer buying stages, keywords, and industry themes.
- Confirm you’re creating enough content for each buyer persona.
- Ensure you are publishing a steady stream of unique content.
See the Status of Tasks At A Glance
You don’t need to constantly update dozens of different spreadsheets to keep track of your content marketing campaign. Our tool makes it easy to:
- See the status of all pending tasks at a glance.
- Keep writers and editors on track.
- Meet all deadlines so your content is published on time.
BRING EVERYONE TOGETHER
Manage Your Content Creation Team With Ease
Creating a piece of content may involve multiple parties, including writers, editors, and graphic designers. Our tool brings everyone together into the same workspace.
- Manage multiple contributors, freelance writers, editors, and team writers with one tool.
- Keep your content creation in the loop with an updated editorial calendar so they know what projects are in the pipeline.
- Communicate and collaborate with your team directly within the tool so conversations don’t get lost in your inbox.