As a digital marketer, working with the right tools can help you easily develop, implement, and manage all of your clients’ SEO campaigns. But many tools are not designed to meet all of the unique needs of a digital marketing agency.
Which tool is right for your team? In this article, we’ll review some of the existing enterprise SEO tools, and which ones you should consider when choosing one for your business.
SeoClarity is an AI-driven SEO and content optimization tool that is used by thousands of different companies across a wide range of industries.
One of the main features of seoClarity is its Actionable Insights tool, which constantly analyzes your clients’ data to present you with customized SEO recommendations. Unlike other SEO tools, seoClarity won’t provide you with basic recommendations. It digs deep into the data to identify unique opportunities to improve the website’s SEO.
For example, the Actionable Insights tool may suggest removing a link to a website that is considered low quality or optimizing a page for a certain keyword that tends to drive more traffic during this time of year. In other words, this tool can help you think outside of the box and come up with new ways to improve each client’s ranking.
Another impressive seoClarity feature is Content Fusion, which simplifies the process of content creation. This tool uses AI technology to help you create and optimize content that will appeal to your target audience.
Content Fusion will analyze the available data to generate topic ideas and produce content briefs for your writers. This means you won’t have to spend hours brainstorming new ideas or researching what to write about. It will also provide you with a list of semantically related terms and high-quality internal and external links to include in your content.
You won’t ever have to worry about whether you are writing about the right topic, using a relatable voice, or properly optimizing your content. Content Fusion takes the guesswork out of creating high-quality, relevant, and optimized content.
These are just two of the many seoClarity features that digital marketers can use to increase their efficiency.
Conductor is an enterprise SEO tool that provides digital marketers with a wealth of valuable data. Unlike other tools, Conductor doesn’t simply present the data in charts and graphs. Instead, it analyzes the data for you and provides you with a live stream of the most important highlights.
Scroll through the live stream to see traffic changes, new content ideas, and updates on how your competitors are performing. You won’t have to waste time reviewing and interpreting data to see what’s working and what’s not. Conductor’s Insights Stream does all of the work for you.
Conductor is one of the only tools designed with a Voice Search feature, which helps marketers identify opportunities to rank high in relevant voice search results. You can use this tool to discover new long-tailed keywords and questions to target in order to dominate the voice search results.
Voice searches have become increasingly popular over the years. In fact, in 2019, nearly 50% of consumers were conducting voice searches on their smartphones. This makes Conductor’s Voice Search feature incredibly valuable to digital marketers.
Insights Stream and Voice Search are two of the most impressive Conductor features. But Conductor is also designed with a number of other features that help marketers analyze links, research competitors, and pull reports for clients.
Google must visit, or crawl, every webpage to see what’s on it before deciding how it should rank. So if Google isn’t crawling pages on your website, this means these pages won’t rank within relevant search results.
This is a problem for large, complex websites that are designed with thousands of pages. Most of these pages will never be crawled, which means they may miss out on the opportunity to appear in the search results.
Botify was designed with these large, complex websites in mind. Botify’s platform consists of three separate tools: Botify Analytics, Botify Intelligence, and Botify Activation.
Botify Analytics provides you with a vast amount of data gathered at every step within the search process, including the crawl, render, index, rank, and convert stages. This data will help you see your website through the search engine’s eyes.
Botify Intelligence will assess the data provided by Botify Analytics. Then, it will prioritize the issues that need to be addressed or the changes that need to be made to improve your site’s SEO. You won’t have to figure out where to begin when it comes to improving your site’s ranking–Botify Intelligence will tell you what steps to take first.
Botify Activation makes it easy to implement the recommendations provided by Botify Intelligence. This tool automates SEO tasks, so you won’t have to waste time manually making each recommended change to the website.
Together, the three Botify tools can help you take your clients’ websites to the top of their search results.
BrightEdge is a user-friendly search and content marketing strategy tool. One of its main features is BrightEdge Instant, which provides insights into rank, search volume, page speed performance, competition, and more.
Unlike other tools, BrightEdge Instant provides data from other sources besides Google, including Amazon and YouTube. This data can help you develop content that will perform well across a wide range of platforms, not just Google.
Another useful tool is the Data Cube, which is a keyword index that consists of over 3.5 billion topics. You can use this tool to perform extensive keyword research that can drive the rest of your SEO strategy. With this tool, marketers can identify high-performing keywords and semantically related topics, generate new topic ideas, and enter any URL to see a complete list of keywords that the site is ranking for in Google.
Agencies can also benefit from BrightEdge Recommendations. This tool analyzes the content of your website and provides a list of customized SEO recommendations that will improve your ranking. Each recommendation is written in great detail so you understand what change to make, why it should be made, and how it will improve your SEO performance.
BrightEdge clients are also given access to their own Customer Success Manager who is responsible for helping them understand how to use the platform to reach their goals.
One of the most popular enterprise SEO tools is SEMRush. The SEMRush platform is designed with dozens of different tools to assist digital marketers with various tasks related to their marketing campaigns.
Use the SEMRush database, which contains over 20 billion keywords, to discover new relevant keywords to add to your SEO strategy. Just enter a main keyword and SEMRush will automatically pull up a list of other relevant keywords to incorporate on your website. SEMRush also provides “Keyword Difficulty” data, which tells you how hard it will be for your website to rank for a particular keyword.
You can also use SEMRush to perform quick and easy technical SEO audits. This tool will analyze every page on your website and provide you with suggestions on how to improve your SEO. It identifies issues such as duplicate content, broken links, redirects, and slow page loading speeds.
SEMRush is also designed with a Competitor Analysis Tool. Enter your competitor’s URL into this tool to see a full list of their targeted keywords, ranking, backlinks, and more. You can use this data to keep an eye on your competition and learn from their SEO strategies.
SEMRush also features tools that can help you with content creation, local SEO, link building, and social media management.
Gryffin is a tool that helps digital marketing agencies easily manage SEO workflows, editorial calendars, link-building efforts, and other projects.
Unlike the other enterprise SEO tools on this list, Gryffin does not give digital marketers access to SEO data. You will still need to rely on these SEO tools to find the information you are looking for to craft your SEO strategy. Once your research is complete, Gryffin can help you put the data to work by making it easier to implement and manage effective SEO strategies.
For example, say you use SEMRush to conduct a technical audit of your client’s website. SEMRush will provide you with a list of changes you need to make to improve the site’s ranking. Then, you can use Gryffin to assign tasks to different members of your team to ensure these changes are made as quickly as possible.
You can easily track the status of these tasks within Gryffin. Once the tasks are complete, you will need to measure how these changes have impacted the site’s SEO. All you need to do is use Gryffin to create an SEO experiment.
Enter the start date of the experiment, which is the date the changes went live on the site. This tool will automatically track the site’s performance and compare it to its performance before the changes were made. This way, you can easily measure the impact of the changes recommended by SEMRush.
Gryffin provides you with the structure and organization that you need to implement and manage your SEO efforts. Learn more about how Gryffin can help by starting a free 14-day trial today.