The world of digital marketing is fast-paced and exciting, but being a digital marketer is not easy. Digital marketers are responsible for planning, implementing, managing, and measuring the results of all their clients’ SEO efforts. This is a lot for any one person to handle, which is why digital marketers must use every tool at their disposal to get their work done.
One tool that every digital marketer can benefit from is an enterprise SEO platform. How can digital marketers use an enterprise SEO platform to increase their productivity? Which enterprise SEO platform is best for digital marketing agencies? Here’s what you should know:
Using An Enterprise SEO Platform for SEO Tasks
Digital marketers spend most of their workdays on SEO tasks such as content creation, keyword research, link building, on-page SEO, and technical audits. Each of these tasks can take hours–sometimes even days–to manually complete. But the right enterprise SEO platform can improve productivity by streamlining workflows and automating processes.
For example, say you are responsible for creating content for a client. You can use an enterprise SEO tool to research relevant keywords, map out your content strategy on an editorial calendar, and assign tasks to writers and editors on your team. The SEO tool will automate the workflow, so you won’t need to manually move the task forward until it is complete. Instead, it will automatically move through the workflow until it is complete.
This means once the writer has completed the content, the task will automatically go to the editor. Once the editor has completed edits, the task may automatically be sent to the client for their review and approval. You can customize the workflow to ensure it fits the needs of your business and the client. Automating the workflow makes it easier for you to track projects, meet deadlines, and manage projects from concept to completion.
Automation simplifies other SEO tasks, too. For example, many enterprise SEO platforms are designed to automatically import updated keyword data and track the status of placed links. Automating these processes reduces the amount of manual work involved in SEO efforts, so marketers will have more time to focus on other more important tasks.
Using An Enterprise SEO Platform for Client Management
An enterprise SEO platform can also help digital marketers with basic client management tasks.
As a digital marketer, you must monitor your clients’ SEO performance on a regular basis. But if you aren’t using the right SEO tools, monitoring your clients’ SEO performance can be a time-consuming and manual process. You may need to log into several different platforms, dig for the data you are looking for, and put it all together so you can analyze it.
The right SEO tool can automate reporting to make this aspect of client management much easier for digital marketers. Enterprise SEO tools can pull data from reliable sources such as Google Analytics and Google Search Console and present it in an easy-to-read dashboard or table.
All of the data will be housed within one tool, so you won’t need to spend hours switching back and forth between programs searching for it. In fact, it will only take a few minutes to scroll through the dashboards and tables to see how each of your clients is performing. You will see an overview of each client’s ranking, conversion rate, number of clicks, and more.
Every client wants regular updates from their digital marketing agency so they can see the results of their SEO efforts. You can keep your clients happy by sharing this data with them daily, weekly, or monthly. You can pull and send reports in a matter of minutes, so updating your clients won’t ever take up too much of your time.
Using An Enterprise SEO Platform for Communication
Digital marketers frequently communicate with coworkers and clients via email or instant message. This requires them to switch back and forth between their inbox, instant messaging service, and other programs. The details of important conversations with clients and co-workers might get lost in this shuffle.
For example, say you are communicating with a coworker about a specific project via instant message. But when you are ready to work on the project, you are unable to pull up the conversation to reread through the details provided by your coworker. Or you may even forget about the conversation entirely by the time you start working on the project.
Using an enterprise SEO platform can solve these communication issues. You can communicate directly with coworkers and clients through the SEO tool, which makes it much easier to keep track of important information related to your work.
For instance, say you want to ask your coworker to provide clarification on the instructions for a specific task. Tag your coworker on the specific task so they can respond directly within the SEO tool. This way, all information related to this task will stay within the system, where it can be accessed by anyone working on the project. You won’t need to open multiple programs to send an email or instant message–all communication can take place within the tool.
Although SEO platforms are designed for digital marketers, clients can log into them as well. They won’t have access to the same features, but they can log in to the system to check the status of their projects. This can reduce the number of emails and calls you receive from your clients who simply want a status update on a specific task.
What is the Best Enterprise SEO Platform?
Enterprise SEO platforms can help marketers with SEO tasks, client management, and communication. But some platforms are better than others. Gryffin was built by digital marketers, so it’s the only enterprise SEO platform that is designed to meet all of the unique needs of a digital marketing agency.
Digital marketing agencies can use Gryffin to automate workflows and manage editorial calendars, SEO efforts, link-building campaigns, content creation, and more. This tool connects with SEMRush to provide digital marketers with the keyword data they need to implement effective campaigns. It also connects to Google Analytics and Google Search Console to provide you with updated SEO data in an easy-to-read format.
Gryffin is an all-in-one tool that helps agencies grow and optimize their marketing and SEO efforts. You can close out of every other program or application on your scream–the only tool you will need to complete your digital marketing projects is Gryffin.
Learn more about Gryffin by starting your free 14-day trial today.