How Agencies can Create Transparency with Clients

How Agencies can Create Transparency with Clients

When speaking with prospective clients, many agencies hear them say that they’ve worked with other agencies and never knew what those agencies did for them. This is one of the top reasons why clients cancel their agency contracts. As an agency, creating transparency is not just difficult but it’s extremely …

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A Guide to the Best Enterprise SEO Tools

A Guide to the Best Enterprise SEO Tools

As a digital marketer, working with the right tools can help you easily develop, implement, and manage all of your clients’ SEO campaigns. But many tools are not designed to meet all of the unique needs of a digital marketing agency.  Which tool is right for your team? In this …

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A Guide to Program Management Software

Program Management Software

Every manager strives to maximize their employees’ efficiency, productivity, and focus. Reaching this goal is no small feat, but with the right tools, it is possible. One tool that every business should utilize is program management software. What is Program Management Software? Program management software, which is often referred to …

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The Benefits of Agency Management Software

The Benefits of Agency Management Software

Stop shuffling and ruffling through all those papers, files, and emails during a client or team meeting!  Agency management software keeps projects, team communications, and SEO keywords and rankings organized in one location; for marketing agencies and teams, this means that you can find what you need without a data …

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Do Small Businesses Need Marketing Automation?

marketing automation platforms

Honing your company’s marketing plan is one of the most effective ways to increase your market share. But, marketing tasks are often tedious, repetitive, and time-consuming.

Marketing automation has continued to grow as an industry over time, and it’s still a mainstay solution for big and small companies.

No matter the size of your enterprise, marketing automation software is a simple, low-cost productivity solution. Keep reading to learn more about how marketing automation is especially effective for small companies.

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What are the Best Basecamp Project Management Alternatives?

basecamp project management

Looking for the right project management software, but feeling overwhelmed with the number of options on the market?

Using a project management solution is a simple way to increase your team’s output volume, speed up production, organize upcoming deadlines, streamline operational processes, and improve communication.

Basecamp might be one of the industry’s leading names, but there are some Basecamp project management alternatives you should also consider.

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Marketing Automation Software Features You Need in 2020

A marketing team meeting with vector graphics related to communications tasks

As a manager or agency owner, you’re juggling so many priorities and assignments at once that you can’t keep them all straight. You have that lunch meeting with a client today; or  is it tomorrow? The creative team is hammering out a new infographic. Have they finished it yet? And your PR team is busy reaching out to influencers to try to get the on board with the new campaign. Has anyone committed or even responded?  Are your monthly deliverables moving along, or are you behind on some campaigns?

There are so many details to track, so many tasks to assign and so many pieces everywhere. You really just want to head to the nearest Mexican restaurant and grab a margarita. Or two.

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Signs Your Workflow Management is Failing…Big Time!

Signs Your Workflow Management is Failing

Another new client has signed on, and you know the drill. The team meets to brainstorm messaging, discuss rankings and SEO as well as other efforts to boost the client’s online image and visibility. 

Once the details are mapped out, and the client gives the go ahead, everyone hits the ground running. At least that’s the way it’s supposed to happen. But somehow somewhere, the whole project falls apart.

What went wrong? Chances are that the glitch was related to how the agency handles workflow management. One misstep can threaten an entire campaign, and managers need to identify issues before they threaten to sabotage the project.

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How to Make Marketing Workflow Software Work for Your Company

A marketing firm meets to discuss SEO analytics, with graphics seen on the computer screen.

Marketing endeavors can become a digital heap of press releases, blog articles, videos, and infographics all topped off with a long list of follow-ups aimed at influencers and editors. Behind every project is a team of creators, some tasked with writing, others in charge of outreach, and perhaps a group of freelancers to cover what’s left over.  Hidden in the wave of the creative flow and project chaos are the managers who oversee the big picture.

The endless stream of tasks can spiral into a whirlpool of responsibilities. So how do you keep up with this seemingly never-ending flow of information and task assignments? If you’re still plugging away at decades-old spreadsheets, maybe it’s time to embrace the marketing life raft known as workflow software

When you need to streamline the project flow to avoid the wave of tasks pulling your team under, here’s how to make workflow software work for your company.

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What are the Best Asana Alternatives for Project Management?

Asana Project Management offers some good options, but are they really enough

A lot of people use Asana as their project management software and, unfortunately for these people, they’re missing out- big time. Asana is a fairly generic system that is based on creating static projects that are essentially lists of tasks.

However, Asana is lacking many features that can be used by teams to enhance productivity.  From not including any ability to track expenses to not allowing any dynamic creation of projects, it’s essentially nothing but a glorified task list.

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