The past few years have completely changed the way we create content. It’s no longer (just) about creating the best content possible. Visibility is just as important as quality, which means you need to consider audience, format, and optimization well before you begin the actual content creation process.
If you’re a freelancer or agency, you also have to take into account client guidelines and review processes, as well.
Gone are the days of write, edit, publish. You need a comprehensive content strategy to make sure content that is primed and ready to reach your audience before it can begin engaging them.