Marketing endeavors can become a digital heap of press releases, blog articles, videos, and infographics all topped off with a long list of follow-ups aimed at influencers and editors. Behind every project is a team of creators, some tasked with writing, others in charge of outreach, and perhaps a group of freelancers to cover what’s left over. Hidden in the wave of the creative flow and project chaos are the managers who oversee the big picture.
The endless stream of tasks can spiral into a whirlpool of responsibilities. So how do you keep up with this seemingly never-ending flow of information and task assignments? If you’re still plugging away at decades-old spreadsheets, maybe it’s time to embrace the marketing life raft known as workflow software
When you need to streamline the project flow to avoid the wave of tasks pulling your team under, here’s how to make workflow software work for your company.