Influencer campaigns are one of the most effective marketing tools for e-commerce businesses. But do you really know the best ways to maximize their effectiveness?
When it comes to influencer campaigns, measuring your KPIs (or Key Performance Indicators) is an essential part of any strategy. Successful KPI measuring can have an astronomical impact on your ROI, increasing it as much as 11x.
So the question for digital marketers becomes how to identify important KPIs, and what that information means for their marketing strategy.