You may be thinking, what in the world are Google Featured Snippets? How can you get one? How do they improve page views and conversions? And most importantly, is it really worth chasing yet another Google SERP change?
Glenn Gabe of Search Engine Land thinks the effort is certainly worth it . . .
“Analyzing a two-week period after losing the snippet revealed a drop of 39,254 clicks to my client’s site. So yes, featured snippets can drive a lot of traffic, and this was an important snippet for my client.”