Even small businesses in the market segment are likely to be in the need of automating some of their repetitive tasks and processes. Marketing is a competitive field, so it is important to consistently deliver quality to all of your clients, regardless of size or complexity. Automation helps make this level of service realistic and scalable.
Once you start to develop a customer base, it is a good idea to look into how to make workflows more efficient. As you have already discovered this article, chances are that you are already at this point and wanting more simplification and organization.
Marketing automation software provides that and more. It is specifically designed to make the lives of marketing professionals easier. With this kind of system in place, productivity and efficiency should also increase, resulting in higher incomes.