Blogger outreach has dozens of moving pieces. From selecting the right targets, tracking conversations, developing assets for publication, following up with potential site relationships, to promoting published articles… it’s a lot for marketers to track! Especially when most blogger outreach platforms only cover a piece or two of the much, much larger puzzle.
Designed by marketers, Gryffin is all about eliminating the pain points of managing work just like blogger outreach: work that is complex, multi-faceted, and multi-channel. Gryffin also has a wide variety of features meant to handle all the elements of blogger outreach in one place: from tracking emails to content creation, relationship management, and so on.