Marketing your business online is a challenge. Not only do you need at least a basic understanding of SEO, but you also need a way to keep track of all of your efforts. And, in today’s world, with all kinds of metrics from many different sources, that’s easier said than done!
Furthermore, you deserve to know how any change you make, like implementing new keywords or trying a new social media platform, affects your efforts. When you’re not sure on the details, it’s hard to know what’s working and what’s not, which, in turn, makes it difficult to know where to go from there.