Marketing your business online is a challenge. Not only do you need at least a basic understanding of SEO, but you also need a way to keep track of all of your efforts. And, in today’s world, with all kinds of metrics from many different sources, that’s easier said than done!
Furthermore, you deserve to know how any change you make, like implementing new keywords or trying a new social media platform, affects your efforts. When you’re not sure on the details, it’s hard to know what’s working and what’s not, which, in turn, makes it difficult to know where to go from there.
The whole point of SEO is to get results. You want to see more attention and traffic directed toward your business. And, looking toward the future, you want to know what marketing efforts work so that you can continue and build on those efforts, while getting rid of the less effective methods.
The question, of course, is how do you get to that point? How can you track every piece and part of your SEO strategies without spending all your time on it? Believe it or not, the answer might be simpler than you think!
Get to Know Gryffin
Gryffin is a project management platform created by SEO pioneers to adjust specifically to the needs of digital marketers. It’s best known for allowing users to create projects and to design custom workflows and workspace templates via its drag-and-drop functionality.
However, a lesser known feature of Gryffin is its SEO reporting tool. This highly-effective tool makes it easier than ever for users to track their performance on the web, turning something that was once time-consuming and difficult into something fast and simple.
The Executive Dashboard
How can you turn reporting into actionable data points?
It all starts with the Executive Dashboard. Users simply log into Gryffin and click on this feature. From there, they’ll instantly have access to a complete list of all the sites they’re tracking. You no longer have to log into multiple Google Analytics accounts to see how they’re doing. At a simple glance, you can check in on all the sites that you follow to quickly evaluate their performance.
Select a site, and you’ll be able to view important metrics from Google Analytics and the Google Search Console. Instead of having to click all over and open a hundred browser windows, your Executive Dashboard will show you everything you need to know. Get a quick rundown of:
- All the metrics from Google Analytics, including goals, transactions and revenue
- Keyword rankings and ranking changes
- Links built and anchor density
That’s just a small sampling of all you’ll be able to see, easily and effortlessly, with Gryffin.
Track Every Keyword
Have you recently optimized a page for new keywords?
If so, you’ll be able to know for certain whether they’re working or not instead of just crossing your fingers and hoping for the best.
The Executive Dashboard will not only show you a full list of each keyword, but it will let you know whether the page is performing better or worse since your most recent changes. You can even see an exact percentage of how much performance has gone up or down for each and every keyword. You can’t get data like that anywhere else.
In addition to tracking your pages by keyword, you can also track them by traffic.
See how many page views you’ve gotten within a given time period, as well as whether those views have increased or decreased from the last tracking period.
You’ll also be able to tell the quality of the traffic. Did people interact with your page while they were there, or did they just visit your page and then quickly navigate away?
Tracking the number of hits can only tell you so much, but the Gryffin tool goes in depth about what happened during each visit. When you understand how users are arriving at your site and what they’re doing once they get there, this gives you much greater insight into what strategies are working and which ones aren’t. You can even use information about how visitors arrived at your pages to help you understand more about client demographics and which users are the most likely to positively interact with your content.
Link building is always a challenge.
Some people take a haphazard approach and place links to their sites anywhere they can. However, this strategy can often backfire, especially if the same anchor test is used each time. The search engines typically view this approach and, as a result, your site as potential manipulation or as “spam.” So, all of your efforts actually end up lowering your site’s ranking and success- the exact opposite of what you wanted!
A much better approach is to be selective about where you place links and about the anchor text you use, and the Gryffin SEO reporting tool makes that easier than ever.
You can view how each link is performing, as well as how the relevant anchor text is performing. In fact, you’ll see the same detailed statistics as you do for keywords, traffic, and more.
This information will let you know which links to purge and which ones to keep. That way, you don’t run the risk of having too many links. Plus, every link that you do keep has been proven to work for you. You’ll also be able to see if anything changes, which will then give you time to update the link or find a new place to link build.
Try New Strategies Without Fear
Experimenting with keywords can be harrowing . . . or at least it was before our Executive Dashboard came into play.
In fact, in the past, any new change you made was stressful, but it doesn’t have to be.
Just as you can see how keywords affect your performance, our Experiment feature allows you to track any change you make. Add content, try a new link, or try advertising your site somewhere you haven’t before.
We’ll track every click and conversion so that you get instant insight into how well (or not so well) every change is performing. Never worry again. Know what you’re doing, what you need to continue doing, and where you need to make changes.
The best part of all is that you don’t merely get to see this data. Instead, you can and should use it to affect positive change for your business.
Once you’ve identified meaningful data via our Executive Dashboard, create projects and tasks to correct any issues you see and/or to continue doing what you now know works.
You can proceed knowing that, no matter what you do, you’ll be able to track it. Your business will stay dynamic and constantly changing. But, these changes won’t be made just on instinct or out of trial and error. They’ll be based on proven data.
Gryffin’s Executive Dashboard is the best thing that could ever happen to your business. Use it, grow with it, and allow it to help you thrive.
Try Gryffin Today!
If you’re a current Gryffin user, you already have access to the Executive Dashboard. If you’re feeling a little lost about how to use it, just browse through our helpful resources or contact us to learn more. We’re always here for you!
If you’re not on board with Gryffin, you’re missing out . . . not just on our Executive Dashboard but also on the most seamless project management platform available. Try us out with our free trial offer.
We’re confident that once you try us, every other project management platform will fall flat.
Go Gryffin today to open up a whole new world for your business.