Most marketing agencies will eventually try to use some form of project management tool. As tasks backup and projects become more complex, it isn’t really possible to track them manually. Ideally, a good project management software will not only help you to get things into a manageable system but will also help to make your business more productive and profitable.
The initial stage of researching for a project management solution will almost always reveal Asana, one of the most popular platforms in this space. From initial impressions, Asana can come across as a clean drag and drop task management system. It seems like a simple and straightforward option. However, there are many features it lacks that can make the reality of managing complex projects or campaigns very difficult and cumbersome.