Marketing agencies may manage the needs of a long list of clients, all of which have their own unique projects, initiatives and campaigns. For every client, there could be dozens of ongoing tasks, assignments and projects that all fold into a larger picture.
Whether the project is a digital marketing campaign, influencer outreach or in-house publicity campaign, every single effort has to be tracked and measured to guarantee a positive ROI.
The success or failure of any campaign relies on seamless communication between everyone on the team. Knowing the big picture is important, but seeing the steps involved to that final outcome is just as pertinent.