SEO, otherwise known as search engine optimization, is the complex job of optimizing and promoting a website so that it ranks highly in search engines like Google and Bing.
The problem is that this job has numerous areas that have to be worked on simultaneously. There aren’t any parts of SEO that can be performed and simply forgotten because they are done.
How is this possible?
Well, smart SEO managers are organized and use the right tools for the job. From performing a gap analysis to identify the best keywords to using data to identify low-hanging fruit terms, to auditing your site’s technical SEO, much has to be worked on simultaneously for your site’s ranking to improve. …