How Much Content Should I Create for a Content Marketing Initiative?

what content should i create

Creating content has its challenges. Knowing how much content to create, where to share it, and how to organize it, is daunting. However, with a few content marketing tips, you can create fresh, authoritative content for your site, blog, and social network.

There’s an audience online for nearly every piece of content, but there’s also a competing brand or business looking to net their share of that audience. This makes content marketing vital to your overall digital marketing strategy. In fact, content marketing can help drive 7.8 times more traffic to your website.

Further, content marketing can help your business because…

Read More

What are the Best SEO Tools for Keyword Research

best seo management software

Choosing the correct SEO tools can have a positive effect on your keyword research. If you want the most out of your organic ranking, keywords are a critical aspect. The right keywords ensure your site or blog has long-term traffic.

Previously, it was challenging to identify the right keywords for your content. However, today there exists a wide variety of SEO tools to help maximize your efforts. Let’s take a closer look at how you can find keywords that not only suit your topic but also lead to more online visibility.

Read More

How to Rank in Google’s Featured Snippets

ideas on featured snippets to increase traffic

You may be thinking, what in the world are Google Featured Snippets? How can you get one? How do they improve page views and conversions? And most importantly, is it really worth chasing yet another Google SERP change?

Glenn Gabe of Search Engine Land thinks the effort is certainly worth it . . .

“Analyzing a two-week period after losing the snippet revealed a drop of 39,254 clicks to my client’s site. So yes, featured snippets can drive a lot of traffic, and this was an important snippet for my client.”

Read More

What are the Most Important KPIs to Measure for Influencer Campaigns?

influencer marketing kpi

Influencer campaigns are one of the most effective marketing tools for e-commerce businesses. But do you really know the best ways to maximize their effectiveness?

When it comes to influencer campaigns, measuring your KPIs (or Key Performance Indicators) is an essential part of any strategy. Successful KPI measuring can have an astronomical impact on your ROI, increasing it as much as 11x.

So the question for digital marketers becomes how to identify important KPIs, and what that information means for their marketing strategy.

Read More

Why You Need Influencer Relations Marketing Now

influencer relationship marketing

influencer relationship marketing can have a big impact on your overall marketing strategy. When applied properly, influencer relations can boost brand awareness, cultivate rapport, and leverage sales from your target audience.

Did you know 71 percent of marketers rate influencer relationship marketing as a highly-tactical asset?

Read More

Does Influencer Marketing Work?

influencer marketing case studies

There is no doubt that businesses, marketers, and SEOs are jumping on the influencer marketing bandwagon. Did you know that 84 percent of marketers are planning at least one influencer marketing campaign this year alone?

According to a study by Tomoson, influencer marketing has an ROI of $6.50 for every dollar spent. Influencer marketing statistics seem to add up pretty quickly, but how do you know if this is the right strategy for you and your business?

Read More

How to Measure your Influencer Marketing Campaigns

how to measure influencer marekting

Companies large and small are increasing their influencer marketing investments. In fact, 60 percent of brands had an influencer marketing strategy in 2016, and it is estimated to hit 75 percent in 2017.

However, many business owners and marketers are still unsure how to effectively measure these campaigns.

“Once the Holy Grail for assessing marketing campaigns, impressions and pageviews are no longer the sole metrics for determining a campaign’s success, especially in influencer marketing,” explains Holly Pavlika, SVP of marketing and content at Collective Bias.

Read More

How a Facebook Ads Sales Funnel Can Improve Your Business

how long does it take for seo to work

Google organic is a fickle beast. One day she loves you, and then in the blink of an eye she’s no longer interested and your income stream is all dried up. To diversify and guarantee your company’s income streams, you need to build optimized sales and traffic funnels that you can control and maximize.

In this article, we’re presenting a step by step strategy to create an optimized sales funnel based on traffic from paid search and social.

Read More

Case Studies From the US Hispanic Market

hispanic seo marketing strategy

Few markets in the world are growing quite like the hispanic demographic in the United States.  With the recent changes in immigration policy and improved diplomatic relations with Cuba, we can only expect a larger presence of hispanic culture in the years to come.  But for how much Latin Americans contribute to the economy and the global market, there is a shocking lack of marketing campaigns targeted toward hispanic consumers.

Read More