Poor productivity can ruin a career, no matter how brilliant or passionate you are. As such, productivity is something that professionals across industries need to prioritize. Unfortunately, not everyone understands how to become more productive—in fact, some people even struggle to define what productivity is.
Creating content has its challenges. Knowing how much content to create, where to share it, and how to organize it, is daunting. However, with a few content marketing tips, you can create fresh, authoritative content for your site, blog, and social network.
There’s an audience online for nearly every piece of content, but there’s also a competing brand or business looking to net their share of that audience. This makes content marketing vital to your overall digital marketing strategy. In fact, content marketing can help drive 7.8 times more traffic to your website.
Further, content marketing can help your business because…
Choosing the correct SEO tools can have a positive effect on your keyword research. If you want the most out of your organic ranking, keywords are a critical aspect. The right keywords ensure your site or blog has long-term traffic.
Previously, it was challenging to identify the right keywords for your content. However, today there exists a wide variety of SEO tools to help maximize your efforts. Let’s take a closer look at how you can find keywords that not only suit your topic but also lead to more online visibility.
You may be thinking, what in the world are Google Featured Snippets? How can you get one? How do they improve page views and conversions? And most importantly, is it really worth chasing yet another Google SERP change?
Glenn Gabe of Search Engine Land thinks the effort is certainly worth it . . .
“Analyzing a two-week period after losing the snippet revealed a drop of 39,254 clicks to my client’s site. So yes, featured snippets can drive a lot of traffic, and this was an important snippet for my client.”
Influencer campaigns are one of the most effective marketing tools for e-commerce businesses. But do you really know the best ways to maximize their effectiveness?
When it comes to influencer campaigns, measuring your KPIs (or Key Performance Indicators) is an essential part of any strategy. Successful KPI measuring can have an astronomical impact on your ROI, increasing it as much as 11x.
So the question for digital marketers becomes how to identify important KPIs, and what that information means for their marketing strategy.