When you work in marketing, you have all kinds of different project management software programs that you can choose from.
However, a lot of the programs available today leave much to be desired. That’s why a newer, better player has entered the field: Gryffin.
This particular project management software gives you more options and more freedom than you’ll find anywhere else, making it a solid choice over the rest.
However, Gryffin offers this same functionality with many more customization options. With Gryffin, you can customize absolutely everything, and you don’t have to have advanced tech skills or hire a programmer. Everything is very user-friendly. In fact, it offers the same drag-and-drop functionality but with a whole lot more options and the choice to even build your very work templates from the ground up.
This means that, instead of trying to make the software fit the way you prefer to work, Gryffin is actually designed to be changeable and adaptable to your needs. You can customize the way and order in which work gets done and so much more.
Unfortunately, Brightpod isn’t quite so customizable. For one thing, it’s heavily geared toward marketing teams that are designing websites. Thus, most of its included, pre-programmed workflows are geared in this way. So, if you ever need to do something new, different, or “outside the box,” it’s not as easy as it is with Gryffin. It also lacks features and doesn’t have work breakdown structures that are easy to identify or customize. All in all, Brightpod is not nearly as customizable as Gryffin and seems to really be designed only to accommodate web design projects, making it less useful and changeable for anything outside of that realm.
Like Brightpod, Asana has grown in popularity in recent years. Part of the reason for its popularity is that it is great for communication. It allows for easy announcements that can be seen by everyone on a project, and it has a handy instant-messaging feature.
And, while it may be good for communication, it really misses the mark in terms of time management. It does not offer time tracking or easy billing. Plus, tasks can only be assigned to one person at a time, which can often cause confusion and lead to projects getting delayed if they get “stuck” at one step or with one person.
Teams who are hoping to save time and stop missing deadlines would be better off with Gryffin, which allows for tracking every step of the way, can put multiple people on any given project, and is overall easier and faster when it comes to getting things done.
There’s also Trello, which is a good general project management program. However, that’s also its problem. It’s really just too general. Trello is designed to be used by any kind of team or business, which means it lacks many of the specific functionalities people in marketing require.
When you’re in marketing and trying to create videos or other huge projects, Trello just can’t keep up the way Gryffin, which is specifically designed for use with marketing companies, can.
With Gryffin, you can create workflows based on repetitive marketing tasks, as well as integrate with Google Analytics, Google Search Console, and SEMrush to use marketing data for data-driven marketing decisions.
Finally, there’s Basecamp, which, similar to Trello, suffers due to its lack of storage space and also due to the fact that it just plain doesn’t have a lot of features. You can’t use tags or labels, track time, or even retrieve detailed analytics or information about each project. All in all, this is probably one of the weakest choices out there for any business that needs customizable software with marketing-specific features.
For most business owners in the marketing field, however, nothing really compares to Gryffin. It has all the features of the other programs (and then some!) with none of the weaknesses, making it a great choice for any business, but particularly for those within the marketing niche.