Marcela
According to BrightEdge, over half of all website traffic comes from organic search. Statistics like these prove why investing in SEO is so important. But SEO is a complex, ever-changing field. SEO campaigns involve countless moving parts, which makes them difficult to implement and manage. If you want to climb …
Content is only effective if it meets the needs of the brand’s target audience. But these needs can change as the consumer moves through each stage of the buying cycle. If you aren’t creating content for every stage of the buying cycle, you are missing out on an opportunity to …
Marketing is a complex field, which is why working as a marketing manager is not always easy. Marketers are often responsible for handling every aspect of a marketing campaign, including the initial research, development, implementation of the strategy, and analysis of the results. On top of all of this, marketers …
An editorial strategy is a plan that outlines the content you plan on creating and sharing in order to reach a specific goal. Part of a marketer’s job is to create, manage, and implement these strategies for their clients. This means a marketer may be responsible for planning and implementing …
Tools are used in many different lines of work. Accountants rely on calculators and spreadsheets to perform their work, whereas carpenters may need hand saws, utility knives, and tape measures. The world of SEO is no different. Just like accountants and carpenters, SEO professionals use a number of different tools …
Gathering SEO data is important, but what’s even more important is what you actually do with the data. Having access to SEO data is meaningless if you don’t know how to analyze it and turn it into actionable insights that inform your future marketing strategies. An actionable insight is a …
There are tools for practically every trade. Accountants rely on QuickBooks for bookkeeping, whereas architects rely on computer assisted design (CAD) programs to create models and prototypes. Digital marketers also utilize tools in their day-to-day work. In fact, marketing agencies typically use a wide range of digital marketing management software …
Many small and medium-sized businesses choose not to invest in SEO because they assume that their budgets are too small to compete with larger companies. This assumption is wrong. It is possible to beat your competitors and secure the top spot in the search results with a small budget. Here’s …
When speaking with prospective clients, many agencies hear them say that they’ve worked with other agencies and never knew what those agencies did for them. This is one of the top reasons why clients cancel their agency contracts. As an agency, creating transparency is not just difficult but it’s extremely …
In the past, marketing agencies may have relied on spreadsheets or whiteboards to keep track of various projects. But today, there are far more sophisticated tools available to help marketers master the art of project management. Some project management software is designed to help with specific tasks such as time-tracking …