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Knowing what SEO efforts are working—and just as importantly, what tactics aren’t working—is crucial to your success as a digital marketer. But there are countless metrics that can be used to measure the effectiveness of your SEO efforts, and tracking each one of them is difficult, confusing, and time-consuming. Fortunately, …
Between writing content, implementing SEO strategies, meeting tight deadlines, and evaluating campaign results, digital marketers tend to have a lot of spinning plates up in the air at any given moment. With so much going on, it’s easy to drop a plate or two by missing a deadline or letting …
Is your online presence optimized for peak visibility, brand awareness, and efficiency among your consumer base? Helping your website get found with every search relies on a variety of specific, interconnected tasks that can include your brand’s advertising, content, and organizational strategies. Using a comprehensive SEO task manager can simplify …
It’s impossible to measure the effectiveness of a SEO campaign without tracking its results. However, tracking results for dozens of clients can be time-consuming for digital marketers. To complete this task, they may need to switch back and forth between different platforms and spreadsheets. Because it’s so unorganized, it’s easy …
Organizing content and tasks might lead some marketing agencies to look for easy ways to keep everything together. The path of least resistance might lead managers on the hunt for free solutions. If the agency teams use Google for mail, the tools found within Google may seem like a quick …
Every SEO strategy consists of many different moving parts that must work together in order to produce results. Managing all of these SEO tasks can often feel like juggling a million balls at once, which is why digital marketers typically rely on SEO tools to streamline the process. But there …
There are many companies that offer project management software that are designed to be used for numerous industries; Asana, Trello, Monday and Basecamp are just a few examples. Some simple project management software programs are even designed for the needs of a specific industry—like construction or computer programming. Yet, for …
Your agency may be on the hunt for the best software to build an editorial calendar for your clients. Every agency needs this data hub to organize content campaigns and track keywords and other content. But what program is the best for creating the most comprehensive editorial calendar for an …
Using the right SEO marketing tools can be the difference between a successful digital marketing campaign…or a failed one. With the right tools, you can select the right keywords, identify technical SEO issues, make new link partnerships, and so much more. Here is the definitive list of SEO tools your …
There are dozens of different types of tasks that go into optimizing your website, which is what makes managing SEO efforts so difficult. There are always a lot of balls in the air when it comes to SEO campaigns, so it’s easy to lose track of a project, let a …