How to Create an Editorial Calendar

Editorial Calendar Template

Before your writers start creating dynamic content and your graphic designers mock up ads or infographics, the team needs to understand the goals of the messaging. Who’s the audience? Who are you trying to influence? And what’s the call to action?  And just as importantly, what are the steps required to get your asset completed within the designated time frame?

Maybe there isn’t a call to action, because the content is meant for the top of the buying funnel—the stage where potential buyers are simply researching options.  Or perhaps the article is very focused on comparing features and pricing and is meant to help close a potential sale.

Read More

Best Marketing Project Management Software

Best Marketing Project Management Software

When you work in marketing, you have all kinds of different project management software programs that you can choose from.

However, a lot of the programs available today leave much to be desired. That’s why a newer, better player has entered the field: Gryffin.

This particular project management software gives you more options and more freedom than you’ll find anywhere else, making it a solid choice over the rest.

Read More

How to Find the Best Project Management Tools for Your Company

How to Find the Best Project Management Tools for Your Company

Simplifying internal processes for workflow can help your team stay on target, meet crucial deadlines, and, most importantly, ensure client satisfaction and retention. If you’re on the hunt for new software to simplify your team’s workflow and tasks, you have to find a system that offers the best project management tools your team needs.

There are a TON of software options out there, including Asana, Trello and Paymo. However, all of these systems have unique offerings, and some are more streamlined in scope. Here’s how to find the best project management tools for your company.

Read More

Using Digital Marketing Analytics Data for Actionable Insights

Using Digital Marketing Analytics Data for Actionable Insights

Undoubtedly, if you’re engaged in online marketing as part of your business, you do your best to make the most of the digital marketing analytics that you have available. And, thankfully, with many content management platforms, you have a lot of data to choose from.

You can, for example, look at and track things like how many social media hits and followers you have, or how many people visit your website within a given timeframe, or where your traffic is coming from.

And, while any and all types of digital marketing analytics are and can be helpful, the ultimate goal is not just to track analytics, but instead, to use them to impact positive change for your business and your marketing efforts.

Read More

How to Create a Powerful Blog Editorial Calendar

Create a Powerful Blog Editorial Calendar

Content marketing is a key component of any company’s branding strategy. Producing great content is one of the most effective ways to attract potential customers while reaching your target audience.

Having an organized blog editorial calendar is necessary if you want to build an efficient content marketing plan. A cohesive, strategic editorial calendar strategy will help you make sure you are using the right keywords targeting buyers at every stage of the buying cycle.  An effective editorial calendar will incorporate keywords for every buying stage, articles focused on building thought leadership, low-hanging fruit keywords, and much more.

Anyone can create an editorial calendar, but creating data-driven strategic editorial calendars for high volume content production is another story altogether.  Let’s explore the elements of a powerful blog editorial calendar strategy.

Read More

How to Use Workflow Automation in 2020

How to Use Workflow Automation in 2020

Plenty of people just get their work done the best way they know how, which, all too often, isn’t very efficient.  Why continue updating spreadsheets or writing down to do lists in a notepad when you can use technology to make all of this infinitely more streamlined?

If you’re sick of sending emails, hoping things get done, and having to work backwards because you’ve missed a step, there is a better way.

First, you need to design a clear workflow, meaning a detailed plan, broken down into simple steps, that allows every part of every project to get done in an orderly, timely fashion.

Read More

Choosing the Best Marketing Project Management Tools

Marketing Project Management Tools

Project management software includes a range of useful tools, but marketing project management software needs to be an entirely different creature to fit the more complex and specific requirements of marketers.

Why is it different?

Of course, all companies will likely have core elements that are the same. However, marketing companies deal with complexities beyond those of most businesses.

This is because, in a single marketing campaign, there are dozens of sub-projects, all with tens or hundreds of steps and tasks.

Read More

Looking for an Editorial Calendar Example Template?

Looking for an Editorial Calendar Example Template?

Creating a cohesive, intent-driven editorial calendar insures that your investment into content creation delivers a strong return on your investment.  Much too often people create content for their sites without purpose, wasting the time and money that it takes to produce content.

How do you define your editorial strategy?

First, you need to figure out your main objectives.  Some potential objectives include:

Read More

The Importance of An effective Workflow Management Software

The Importance of An effective Workflow Management Software

If you’re like most savvy marketers, then you probably have a lot of projects going on at any one, given time.

And, you have likely discovered that managing them all and keeping them all moving forward is incredibly difficult.

If you’re trying to do everything on your own, it’s far too easy for a task to fall between the cracks and derail an entire project. Or, even worse yet, an entire project could get neglected or forgotten.

Thankfully, though, none of that has to happen, nor should it, at least not if you have quality workflow automation software, like Gryffin, working for you.

Read More

Does your Team Need a Creative Project Manager?

Does your Team Need a Creative Project Manager

Advertising or communications agencies typically consist of many different teams that focus on unique functions to elevate or impact a client’s campaign goals and objectives. The editorial team crafts the messaging and stories, buyers negotiate ad space online or in print, the SEO team handles the online aspect of a campaign as it relates to optimization and organic visibility, and the creative team creates the images that help to tell a client’s story and solidify its brand image.

The ‘creatives’ as they are often called are led by a Creative Project Manager and/or a Creative Director. But what does this position do? And why is it important?

Read More