Do you spend more time than you’d like on repetitive tasks? Are you struggling to organize media, files, and other digital materials? If so, workflow management tools could be the solution your business needs to thrive.
As the owner of a small marketing agency, taking a vacation probably isn’t much of a vacation. Instead of sitting on the beach lounging without a care and reading a breezy novel, you’re sitting at a table near the beach with your laptop open reading emails, looking at your to-do lists and checking in with team members. For the agency, your job is to be all the online marketing automation software rolled into one.
You have become—by default—the one who manages all the processes. You dot the “I”s you cross the “T”s. You keep it all together so nothing falls apart.
And it’s exhausting, right?
SEO has a lot of moving pieces. Content creation, outreach, link earning, on-page SEO, competitor analysis, content promotion, and amplification, reviewing analytics data – the list is endless! And to get all of these done, you need to work with writers, designers, analysts and more. So how do you keep all of these pieces moving forward to help you maximize your time and investment in SEO?
A powerful SEO Task Management Software can help create order out of chaos, and keeping all of the pieces of the puzzle moving forward while reducing wasted time and spend.
SEO task management can actually do a lot more than simply organize your tasks.
The workflows you use on a daily basis greatly influence your team’s ability to produce in a timely and efficient manner. Documents, files, images, invoices, messages, and more can build up and completely clutter your desktop – and inbox.
Keep reading to learn more about how implementing automated workflows can revolutionize your business.
SEO, otherwise known as search engine optimization, is the complex job of optimizing and promoting a website so that it ranks highly in search engines like Google and Bing.
The problem is that this job has numerous areas that have to be worked on simultaneously. There aren’t any parts of SEO that can be performed and simply forgotten because they are done.
How is this possible?
Well, smart SEO managers are organized and use the right tools for the job. From performing a gap analysis to identify the best keywords to using data to identify low-hanging fruit terms, to auditing your site’s technical SEO, much has to be worked on simultaneously for your site’s ranking to improve.
Notice the word “effective”. Marketing is pretty hit and miss if you just throw money and time at different sales funnels without adjusting strategies.
But, how can I know which strategies are more effective for my business? The answer is simple: using a data-driven marketing strategy.
The office is a crazy disaster of slightly organized chaos. Around the conference table, your team is gathered for yet another client brainstorming session. Papers are strewn in front of the team; project outlines are held together with paper clips. Somewhere in the massive heap of paper is an editorial calendar, infographic mock-ups and emails from the client focused on directives.
You’re in the front of the conference room, ready to lead the team in a dynamic discussion about PR campaigns for a big client. A new client. A client who has a fantastic budget. You know that somewhere in the stack in front of you there is a detailed outline that has precisely tracked all the article ideas, blog topics and other content ideas. This client is a big deal. A huge deal. But where is that paper with the editorial calendar?
If you are performing marketing tasks, whether for an SEO company or your own business, you know how many things need to be done daily to stay on track.
This takes a huge commitment to keeping things organized.
But, what if I told you there is an easier way? A way that not only organizes everything but can do a lot of the work for you.
In the field of digital marketing, there is always more you need to do. It is a never-ending flow of tasks in all directions.
From on-page SEO, to content strategies, to content creation and amplification, you could literally work 24 hours a day, every day, and never finish. All of the above needs to be happening ongoing and simultaneously. Which is confusing enough.
Most ‘non-techy’ people can’t comprehend the complexities of creating just a simple blog post. It is not a matter of just writing and posting, but having multiple stages of research, development, and promotion.
The typical day as a marketing writer might go a little like this: answer emails, check your list of copy assignments, start writing. Five minutes later…get inundated with other tasks. See a crazy message from the client that has a list of changes a mile long. Hit delete on what you thought was perfect. Cry. Drink black coffee. Only digital marketers understand the endless amount of chaos that a day can bring.
Most of us will have tried to create order out of chaos. We’ve tried dozens of different tools. We’ve filled entire notepads and covered our computer monitor with sticky notes. But in such a dynamic and ever changing environment, most of those tools, services or systems are just not enough to cope with all the chaos.
It’s time for you to find a project management software made for marketers, by marketers.