A Step by Step Guide to Designing and Promoting Breathtaking Infographics

Introduction

Text tends to be the backbone of most online content, but did you know that our brains process visual data 60,000 times faster?  Add in the fact that 93% of communication is nonverbal and content marketers have a conundrum.

 

This data visualization from Unbounce explains why infographics should be a part of every marketer’s social media and amplification strategies.  But even then, you shouldn’t just post an infographic on your blog with an embed code and rely on your fans and visitors to do the sharing for you.  Infographics have SO MUCH more potential than that.

 

They’re a great way to grow your audience, build up your brand identity, earn links, boost engagement and social signals, and even improve Google rankings.

 

This guide will walk you through step by step, the important stages of Infographic design and promotion, so that you can finally take full advantage of the available opportunities.

Research

As with most things, research has to be your launching platform.

Let’s say you’re marketing a client that works with debt consolidation.  Most advertisers make the mistake of defaulting to industry-specific topics, and will only make infographics about their client’s specific product or service.

 

If you’re one of those people, you may have an even more preliminary first step: move your thinking outside of the box.  The goal, here, isn’t to do what’s expected, or to follow everyone else who can before you.  When someone sees your infographic, you want them to be so compelled by it’s uniqueness that they just have to share it.  You should appeal to emotion: Strong feelings such as awe, laughter, and amusement were found to encourage the most shares, according to a study by Buzzsumo.

 

Find the angles in your industry that appeal to these core emotions.  Some might argue that their industry is too dull for exciting or sensational infographics, but those people are still thinking in the box.

 

Using the previous example: you could make an infographic specifically about how to manage debt, or you could widen your scope a bit and design an infographic about famous people who overcame heavy debt and their success stories.  This appeals to a celebrity culture, and the feeling of awe at what people are capable of, so long as they set their minds to it.

There are three main goals for the research phase of infographic development:

  • 1. Finding the Concept

Buzzsumo is a great base resource, as all you have to do is search for your keyword – in this example we used “telecommunications” – and the site will generate a list of the most shared content, relevant to that keyword.  Take advantage of the custom filter options to get a span of up to twelve months.

infographic design promotion outreach

For this article, we will focus on the subject of debt consolidation, a dry and daunting topic for most people.  That’s why the second phase of research is so important.

  • 2. Cultivating Authority

What many businesses don’t realize is that you can promote the visibility of your product or service without relying exclusively on content related to that product or service.

 

It’s just a matter of understanding the way Google works.  Your site’s ranking is based on an “authority” score, determined by trusted links and social signals, combined with relevance, determined by your sites content and on-page SEO.  

 

The most important factor in everything is just that your site has interesting content, so even if your infographics are only vaguely related to your core focus, as long as you engage your target audience to bring links to your site, this will boost your domain authority.  This helps boost the visibility for all of your target keywords, not just the ones tagged with your infographic.

 

So, it would seem that the most important factor is just knowing your audience.  

  • 3. Know Your Audience

Once you’ve established how much you can actually do, it’s time to get to know that people you’re doing it for.  Who might be looking their debts? Who would be the prospective clients?  College graduates, small business owners, hospital out-patients, and others in the wake of heavy expenses.

Debt consolidation appeal to a wide range of personalities and interest there, so it might be helpful to narrow in on one: Small business owners.  They are probably interested in finance and business content, most likely readers of online publications like Forbes and Businessweek.

Really getting into your audience’s head means asking a number of questions:

  • What are their pain points
  • What are their points of interest?
  • How to they search?
  • What social platforms do they use?
  • How would they spend their free time?
  • What movies would they like?
  • What books would they read?
  • What TV shows would they watch?

In answering these questions, you should come up with the foundation of an audience person, a buyer profile designed to target one niche customer demographic.  This will be instrumental in informing your direction when developing content that will appeal to your audience.  You can move away from your specific product, and appeal to your customers’ interests.

There are a number of tools that will help you gage the conversations these interest groups are having.  We’ve already covered Buzzsumo, but Google News and standard searches can be helpful as well.  Topsy is another great resource, for monitoring social profiles all over the web.

In utilizing these tools, we found a number of articles on the the popular TV show, Shark Tank.  From there, we came up with this idea:  The Shark Tank Formula for Startup Success.  It’s a hybrid of media interest points and useful business tips, to really jump out at our selected audience of small business owners.

Now that we have a solid idea, it’s time to move onto the early design stage.

Building the Work Order

Another common misconception a lot of content marketer’s hold is that you need to have an extensive background in design to be able to make good infographics for your site.  In actuality, you can outsource this process to a freelance designer or company, but if you do this, you want to make sure you provide detailed direction.

That’s where the work order comes in.  In our experience, the more detail you put into the work order, the better the final product is when it comes back from the design team.

But creating the work order is a process in and of itself.

Step 1: Research for your infographic

Once again, research has to be the first stage.  Now, the difference is that you have a specific idea of what you’re looking for, so it should be a much smoother process than before. Still, if you can go a bit off the beaten path for data and statistics that aren’t as easy to come by, your final infographic will be that much more valuable.

It helps to keep an eye out for:

  • PDF’s
  • Powerpoint presentations
  • .Edu domains
  • .Gov domains

These kinds of content and sites usually yield the best data, and it’s often pre-arranged to make your job just a matter of transplanting information.  But, how do you find these information hotspots?  We rely mostly on Google search operators for this, using “filetype” operators like the following:

  • site:slideshare.net startups statistics
  • filetype:pdf startups statistics
  • startups intitle:statistics

It can also help to filter search results by date and database (Images, News, Videos) to narrow in on the harder-to-find statistics.

Step 2: Organize your Data

Now that you’ve gathered your data, you need to repurpose it into a context that will make sense to, not only you, but your eventual design team.  If your data lacks cohesive structure, the infographic is likely to turn out the same way.  It helps to incorporate an overarching theme to tie the data and visuals together.

In the case of our infographic, since the show “Shark Tank” is already conceptualized around a sink-or-swim metaphor, it’s easy to translate that idea into an infographic about business growth and obstacles.

In this specific case, the work order would only need to signify something like this:

IG Title: Reality Check: 15 Ways to Save Money Outside the Game of Thrones

IG Visual Theme:  Game of Thrones

In other circumstances, when there is not already a pre-packaged aesthetic, you might need to go into more detail for the visual theme.  But keep in mind, if it takes more than a single phrase or (at most) a single sentence to explain the theme, it probably needs to be simplified.

Step 3: Defining Visually Represented Data from Text

One important thing to establish before sending work orders to your design team, is what should be textual and what should be represented visually.  We found that the easiest way to do this is by color-coding the text of the work order.

Here’s a behind-the-scenes example of how a work order would appear to the design team:

DESIGN/DATA POINTS

*Any text that is highlighted like this is text that we actually want to see included in the infographic. Text highlighted like this is meant to be represented visually. The rest is just direction for the design or images.

Intro Section:

      • Want to roll like Tyrell? Winter is coming. So stop smelling the roses and start saving money now.

#1: Stop Drinking Starbucks

    • The Average American spends $1,092 on Starbucks each year.
      • How much could you have saved since the Game of Thrones debuted?
        • $4,368 : The TV Show (4 Years)
        • $19,656: The book (18 Years)

And here you can see what that looks like:

infographic design promotion outreach

The work order continues like this:

#2 Pay More Than the Monthly Minimum

  • Unlike the Lannisters, American houses can’t pay their debts.
    • The average household owes $7,149 on their credit cards.
    • The average APR is 15.31%
      • Saving for your child’s college fund?
        • By the time you send your little lion out to rule (or ruin) the world, paying more than the minimum could have saved you…
          • $7,916 in interest

#3 Stop Going Out To Eat

    • 53% of people said they went out to eat at least once a week
      • In the War of the Five Kinds, Gregor Clegane burned down roughly 53% of Westeros’ harvest, so don’t plan on eating there, either.
        • Over the years, you could save a lot of money, and your waistline.

infographic design promotion outreach

Infographic work orders come with one golden rule:THINK VISUALLY.

It’s the graphics that engage the audience, so you want to keep text blocks to an absolute minimum.  They are only there to help you understand the images.  Too much text becomes tedious and feels too much like reading a blog post.

Marketers have a tendency to treat every single statistic as if it were indispensable.  That simply isn’t the case.  You should keep in mind that most people don’t actually “read” the content they find online, but skim through for the interesting bits.  So when in doubt, trim the fat, because Readability will make or break your infographic.

Go through once, twice, or maybe even three times, to make sure anything that could possible be represented visually is prepared accordingly.

Step 4:  Attribution

Even though the graphic is original, someone else worked hard to find the data and statistics that you used, so it’s important to credit them for that work.  It isn’t only an ethical concern.  Providing statistics without citing where they came from will lead people to doubt the validity of the information and your overall credibility.

The best place to list your sources is at the bottom of the infographic, so it doesn’t interrupt the flow of information throughout, and anyone who’s still interested at the end has a key for their own further research.

In addition to ethics and ethos, citing your sources takes care of a third E: Engagement.

When you cite someone in your work, you can reach out to them and let them know.  In many cases, this person will be flattered that you used their data and will share your infographic with their followers.  Now, you’ve already got a kick-start on promotion!

Instructographics

While infographics are most commonly perceived as a means for visualizing data, that’s not their only function.  At Gryffin Media, we approach infographics are a method of visual storytelling, and in many cases education.  If you have a complex concept that you’re trying to teach others about, a cute, funny, or awe-inspiring visual will generally be more effective than a thousand page article.

Here’s an example of one of our instructographics that got great reception:

How to Become a LinkedIn Jedi

infographic design promotion outreach

We got an overwhelming response to this infographic, including a lot of shares on LinkedIn.

Instructographics are all about forging statistics into a “How To” structure.  We’ve all seen the “10 steps to…” articles, and the infographics to go with them, but those are more accurately termed illustrated guides.  An instructographic combines statistics with instruction for a visual medium.

Some visitors might have been looking for numbers and statistics about LinkedIn, but it’s more likely that they’re looking for an explanation of HOW to actually put that information to use.  If you can provide both in one place, that is guaranteed to get a lot of shares.  Tie all of that together with a clever theme, and you could have some viral content on your hands.

Details of Design

Obviously, much of your aesthetic is going to hinge upon the specific designer or design team you work with.  They each have their own style, so we can’t offer you an all-encompassing design guidelines.  That being said, a few basic ground rules will go a long way in the beginning.  These are a few of our design mantras:

Avoid Clutter

If your text is small, smashed together, or over-abundant, it become a strain on the eyes.  If your audience has to work hard to read your infographic, they’re more likely to just seek out an alternative with cleaner formatting.

Break Up the Sections

When readers look at your infographic and see one giant chunk of content, they’re going to think “wow, this is a lot of work”.

By breaking your content into sub-sections, it is easier to digest, and helps to organize the ideas.  Ideally, each section should have a slightly different color scheme or visual style, while blending into the underlying theme.   This is easier on the eyes, whether it’s a passive glance or direct, focused engagement.

Find a Color Scheme that Pops!

Dark, or heavily stylized infographics are fun to design, but it’s the bright-colored ones that tend to draw in the most shares.  Keep in mind that your audience may stumble upon your work for the first time in a massive list or database of other infographics.  Bright, pastel, or neon color schemes will help to catch the eyes and draw them it, giving you an edge over your competition.

Use Fonts that are Easy to Read

While there is an ever-expanding abundance of cool fonts out there, any typography expert will tell you that the majority of those have little to no practical use… ever.  Infographics are no exception to that rule. Stick to recognizable fonts that are scannable and easy to read.  Leave the glamour to the graphics.

infographic design promotion outreach

Our Anatomy of a Successful Reconsideration Request infographic has racked in over 8,000 views on Visual.ly, mostly because it’s informative, but it’s also simple, and easy to read – especially for a subject that’s notoriously complicated.

Promotion and Outreach

Once you complete your infographic the obvious first step is to publish it on your blog with an embed code and share it across social channels.  

You can customize thumbnails specifically for your Facebook and Twitter stream…and even break your graphics down into Tweetable, but all of that will only help you if you already have an established audience; one that reliably shares your content with large masses of followers.

For most of us, that isn’t the case, but there are alternative strategies.

For one, there are plenty of sites that are always willing to accept infographics.  Our go-to favorite is Visual.ly, as it consistently builds momentum.  How do you think our Reconsideration Request garners so much attention?  We’ve had infographics start on Visual.ly and end up on large industry news sites.

In one example, Mediabistro picked up our infographic on Visual Customer Service:

infographic design promotion outreach

Some Pinterest boards also specialize in promoting infographics.  Building a relationship with some of these users will bring in a number of pins and re-shares.  Other sites like Infographics Plus andDigitalInformationWorld are also great resources for really getting your content out there.

Because there is so much Content swirling around the web at all times, your best chances of getting attention come right around the time your content is going live.  Often time, great content gets missed simply because it didn’t get the traction it needed coming out of the gate.  To remedy this issue, we’ve come up with an established system for blogger outreach, designed to network with owners of relevant sites, who stand to benefit from hosting our exclusive content.   Sometimes, all we have to do it tell them it exists.

Step 1: The Pitch List

The easiest and most obvious targets are the sites that have shared similar infographics in the past, not so recently that your submission would be repetitive, but recently enough that it’s still a hot topic in the site owner’s mind.

There are three useful methods for finding sites to pitch to.

Method 1: Google Search

The best way to quickly find these target sites is to pull out the search operators again, Here’s just a few that are worth trying out:

  • “keyword 1 keyword 2” + infographic
  • intitle:infographic + keyword 1 keyword 2
  • allinanchor:infographic + keyword 1 keyword 2

You can also leverage Google’s date filter options to narrow your search to sites that have RECENTLY shared these infographics:

infographic design promotion outreach

Method 2: Backlinks from Visual.ly

Another round-about method for finding search results is to run a backlink search for similar infographics on Visual.ly.   Start, as usual, with a relevant search operator.  In this case, it’s: site:visual.ly startups

infographic design promotion outreach

Check out each of these pages to find the source URL.  For example, this page on visual.ly links to this page on Wordstream.com. A page-specific backlink search will bring up these results:

infographic design promotion outreach

It helps to sort the backlinks by DomainRank:

infographic design promotion outreach

What you see above is a great preliminary pitch list.

Method 3: Popular Infographics on Visual.ly

Go back to Visual.ly, but rather than getting there through the “site:” search operator, go the main site and search for “popular” infographics.

infographic design promotion outreach

Find a relevant infographic and copy and paste the IMAGE url into the Google Image Search.

infographic design promotion outreach

Take note of how often the infographic and question has been shared, and where.  This one in particular seems to have been shared 116 times.

infographic design promotion outreach

Once again, your results here are the perfect foundation for a pitch list. Hopefully between this and the previous methods, you’ll be able to track down a number of sites that are interested in sharing your infographic.

Now, we’re ready for the next step.

Step 2: Blogger Outreach

So you’ve established where you’ll be pitching to, but the next step is putting together a strong pitch letter.  This is how you show your contact that you’re not just a spam site, but you have quality content worth sharing.  The ingredients of an effective pitch letter are as follows:

  • 1) Give it a Personal Touch

Make an effort to be conversational and friendly.  We see pitch letters all the time that sound like they were written by robots, and most of the time they were.

You’ll want to introduce yourself, along with a very brief background.  Spend too much time talking about yourself and this can backfire, so keep it short and sweet.  It is always helpful to include links to your contact information (phone number, social accounts, online resumes)

  • 2) Make It Easy to Understand

Since you’re the one interrupting them with this request, make sure you’re not adding any extra inconveniences.  Apply some of the same design ground rules from your infographics to you email, for quick and easy readability.  Stick to short paragraphs, along with lists, bullet points, and bold points of interest.

  • 3) Be Familiar with The Target Site

Try to find the about page and pull any information you can about the site and it’s owner.  Mention these in the pitch letter, along with the site URL.

Site owners will generally ask how you found them, and it’s best to be prepared with an answer.  Find a specific article or content piece that is relevant to the piece you’re pitching, and don’t stop there.  Tell them how much you liked it and why you’d love to share your own work with them.

  • 4) Pitch with Incentive

When it’s time to pitch your infographic, make sure you sell it in a way that emphasizes the benefit for them.    You’ll just want to tease it at first, offering enough information to pique their interest and nothing more.  Find out if they’re interested first, then send the content.  This way, they become a willing member in the conversation before you even play your hand.  It takes little effort on their part to say yes, but sets them down a path of commitment and cooperation.

Offer a custom introduction for their specific audience.  This gives the content a sense of exclusivity and shows them that you’re dedicated to put in the extra work for the share.  Here’s a post we got on Vocus.

If you’re pitching to an influencer, you’ll want to work even harder in this capacity.  You might offer them exclusive publishing rights, or at least first publishing rights.  Sometimes it even helps to add the target site’s logo to the bottom of the Infographic

Here’s an example of a really solid pitch letter:

Sample Pitch Letter

Hi! My name is XXX, and I’m a social media researcher and marketing professional. I recently discovered your site [SITE.com] and really enjoyed several of your articles, particularly [SPECIFIC URL].

I’m reaching out to find out if you accept outside contributors?  I’d love to share a new infographic that I recently completed with your audience.  

It’s titled “Visual Customer Service in the Social Age,” and explains how to improve your customer service using visual apps and media.  It goes through different tools and ways of incorporating them into your customer service strategy.

I’d love to send you a sample If you think there’s a possibility you might be interested in sharing it. If so, let me know and I can write a custom introduction geared towards your audience to make it a unique post.  

Let me know if you’d like to check it out and I’ll send it right over.  I look forward to hearing from you!

Sincerely,

Full Name

Phone Number
Social Profiles
Profile Website

Handling Responses to your Pitches

Conversation tracking is an important part of this process.  If all goes well, you should have several negotiations in the works at one time, and it’s easy to let a few slip through the cracks.  That being said, it’s important to respond to every email.  After all the work you’ve done, it’d be a shame to lose these contacts.

Tools like Streak and ActiveInbox are very helpful in organizing your inbox in Pipelines for fast and efficient workflows.  Using Streak, we break the process down into detailed stages to track the status of every conversations.  Some of these stages include:

  • Needs Pitching: People that we’ve contacted and want us to submit a different topic or idea
  • Needs Content: They’ve agreed to share the infographic, and are waiting for us to send them the custom introduction
  • Sent Content: We wrote and sent the intro, and are just waiting for the article to go live
  • Published: Infographic is live with a link to our site, so we add them to this category so we can keep the conversation going for future contributions.

You should update these statuses every day, to make sure your progress is correctly categorized.  Once the important emails are in right place and the irrelevant ones have been deleted, we can move through each pipeline to perform the necessary tasks.  Without a highly detailed organization scheme, this whole process can be excruciating.  Even if Streak isn’t the method for you, you need to find something.does work.

Including a link to Companion Articles on your Site

One chief goal for this whole process is to encourage links to your site, but if it would seem superfluous to link back to a page hosting the same infographic.  This is where a dedicated companion piece really comes in handy/

The most valuable links are the ones you find in the body of the article, so links in the intro would be ideal.  We write companion pieces on our blog specific to each infographic we promote, as a repository for in-depth information relevant to the infographic content.   We link to these pieces in the intro, providing quality supplementary information for anyone who’s interested to learn more.

It’s important, though, that you don’t simply regurgitate information from the infographic.  If your companion piece does not offer additional value, then it has little value to the consumer.  Here is a good example of a companion piece done well:

infographic design promotion outreach

The full infographic is posted at  http://blog.up.co/2014/08/15/take-advantage-of-the-multi-screen-world-infographic/

While the companion piece is hosted here: http://www.tollfreeforwarding.com/blog/7-cool-tools-for-telecommuters/

Notice how the companion piece focuses on a slightly different subject matter, providing a depth of context to the topic covered in the infographic.  The companion piece finds a single element and expands upon it.  This requires a great deal of forethought, as you’ll need your companion pieces live and ready, so that you have a wide selection to choose from when it comes time to send out the custom introductions.

Social Media Amplification

We mentioned earlier that your infographic should be shared through all your social profiles, but we left it at that.  Once you’re done with blogger outreach, it’s time to shift focus to social media.

Social Outreach

Social outreach is a bit more subtle than blogger outreach.  This time, you’ll want to use the built-in search engines for Twitter, Facebook, Pinterest, and Google Plus to find people who have shared content similar to yours.

Next, you want to start engaging them.  You don’t want to pitch the Infographic right away.  We’re building to that.  The first step is to just build a relationship, following all of their accounts, adding them to your feeds, and regularly engaging them.  Re-tweet, re-pin, like, +1, and favorite their posts for at least a week before you move forward.

Once you feel confident in the established relationship, it’s time to pitch them.  This will be less formal than the blogger outreach pitches, but it doesn’t hurt to keep the same things in mind.  Social media is a crowded venue for content marketers, so don’t be surprised if most of these attempts to reach out fall flat.  Success ratios are low, but the more you try, the better your odds will be.   Keep at it and eventually your persistence will start to pay off.

Facebook Ads

Facebook has a exceptional capacity for focused audience targeting.  These days, Facebook is a part of most people’s daily lives, making it a host of opportunity for around-the-clock brand management and advertising.  Here’s one ad we created to promote an infographic we created for Teensafe.com:

infographic design promotion outreach

By selected the “Clicks to Website” objective for your ads, you have the ability to create “Dark Posts”.  These posts include a thumbnail and blurb about your infographic and don’t appear on your Facebook profile, so you can send out as many as you want without crowding your own wall.   Use the same attention to aesthetic detail as you choose the thumbnail and come up with the text, as this will make or break your ad.

But the main thing to keep in mind, here, is your AUDIENCE.   Decide who you specifically want to reach and structure your ad campaign to their interests.  Are you targeting anyone who visits your site, or just your fans?  Are you searching for people with similar interest to your fans, or experimenting with a totally new demographic.   There’s lots of room for creativity here, but remember, each variable has a ripple effect so choose your target audience carefully.

Other Social Media Ads

In the past, we’ve also used Twitter, Reddit, Stumbleupon, and Outbrain to varying degrees of effectiveness.  The biggest X-Factor each time turned out to be the topic of infographic, along with the target social channel.

infographic design promotion outreach

Reddit – make sure you find the most relevant subreddit to assure that you’re hitting the right target audience to generate a buzz.

Outbrain and Stumbleupon – focus on more “popular” content, with buzzfeed-inspired headlines that really capture fleeting interest.

Twitter – make full use of on keywords and hashtags, and be prepared to budget a little higher, as the traffic is generally more expensive.

If it’s in your budget to advertised across all of these platforms, you should definitely do it.  If your funds are tight, Facebook should take priority, as it is the most established network with the most sophisticated ad campaign system.

Repurposing Infographic Content

So, you have an infographic that’s done considerably well.  You retain all the rights to it, and still have access to the work order and design file.  You might as well get a little more out of this great content.  Here are a few options for repackaging.

  • 1. Animation

Hire an animator to take your illustrator or photoshop file and put it into motion.  A number of high profile video marketing sites are clamoring for this kind of content, so it’s a great way to boost links and visibility.     Here’s one we made from an Infographic on the Social Media Sales Funnel:

  • 2. Presentation  

Gather up your most important data and key illustrations and break them off, section by section, into powerpoint slides.  Once it’s ready, start uploading them to any site that accepts slideshow presentations, likeSlideshare.net.

  • 3. Create an Ebook

Using that same presentation, it’s time to pull out all that extra data from your research that you left on the back-burner.  Add a few illustrations from your infographic, tighten up the formatting and presto!  You have a premium ebook for promotion, email bait, and link submission.

Any of these new content pieces can be used for additional promotion or social engagement.

Tracking Metrics and KPIs

Now that the hard work is done, all you have left to do is analyze your SEO and social metrics to determine just how effective this strategy has been for you.  The easiest way to do this is to set KPIs beforehand, and gauge success based on your ability to reach them.  KPI’s might include:

Social: Retweets, +1’s, Likes, Mention

SEO: Google Organic rankings, Traffic to your Infographic page, Links to Your Page

Tools like ShareTally and Data Hub are also very helpful, as they’ll tell you have many times your page has been shared across social networks:

infographic design promotion outreach

Track your infographic’s mentions through Mention.com, how many times it’s been repinned on Pinterest through Tailwindapp, and other general engagement data through TrueSocialMetrics and the Google Analytics Social tab

Last but not least, you should always use Moz to track metrics like Domain Authority, ranking, and links built.

At the end of the day, it doesn’t matter what KPI’s or tools you use, but whatever you decide on, just make sure you track consistently.  That will be the only way to know for sure whether your infographic outreach is paying off.

When All’s Said and Done – Originality is Key

Content marketing works best when you constantly come out with exciting, quality, brand new content. It’s easy to get into a habit churning out old articles and falling into a place of complacency. Quantity over quality is one of the great plagues of the content economy, and a strategy that hardly ever works. When you create something so unique that people have to share it, you will find your work landing on prime sites with optimal visibility. And in the words of House of Card’s Frank Underwood, “Power is a lot like real estate. It’s all about location, location, location.”

For those who feel the need for a little more Underwood advice on how to run a business, we’ve got the infographic just for you.

infographic design promotion outreach