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Category: Social Media

02 Dec 2016

How a Facebook Ads Sales Funnel Can Improve Your Business

Google organic is a fickle beast. One day she loves you, and then in the blink of an eye she’s no longer interested and your income stream is all dried up. To diversify and guarantee your company’s income streams, you need to build optimized sales and traffic funnels that you can control and maximize. In […]

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10 Nov 2016

Step by Step Strategy to Creating a Powerful Social Media Calendar

Create a Social Listening Dashboard One of the most difficult jobs of a social media manager is curating excellent content, from industry news to funny images to inspirational photos. The best content will drive engagement, spurring fans on to comment, like, and share posts. However, finding such content isn’t always easy and it does take […]

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16 Dec 2014
Visual Customer Service

Visual Customer Service in the Social Age

We all take in information in different ways.  Some of us can read instructions or have a process explained and understand perfectly.  Others need some kind of visual display.  For most people in the digital age, visual recognition is the primary mode of receiving information.  Naturally, your customer service platform should follow suit. The Times […]

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01 Dec 2014
Youtube Rankings

Streaming Loud and Clear: How to Boost Your Youtube Rankings

When comparing the various mediums of online consumption, Youtube videos take very large piece of the pie. Over 3 billion videos are watched every day, and make up a third of all online activity. It therefore comes as no surprise that Youtube is considered the #2 search engine in the world. This makes it an […]

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26 Nov 2014
Facebook

The Marketer’s Relationship With Facebook: It’s Not Complicated

Introduction Why Advertising on Facebook is the Right Choice Goals and KPI’s: What Should They Be? What Types of Ads Should I Use? Getting to Know Your Audience Specific Interest Targeting Using INterest Targeting to Segment Your Reach Hidden Interests Mashing Up Your Targeting Options Creating Your Ads – Grab, Intrigue, and Convince The Anatomy […]

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27 Oct 2014
Paid Social Amplification

The Road to Success Through Paid Social Amplification

One of the most significant factors in social media’s pivotal role in online marketing is the ease with which marketers can pay to promote ads alongside their social profiles, videos, and feeds. The goal of paid social amplification is a bit of a no-brainer: when you have five thousand Facebook likes, all from people who […]

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17 Oct 2014
Pinterest Marketing

A Step by Step Guide to a Successful Pinterest Marketing Strategy

1. Intro 1. Pinterest by the Numbers 2. Understanding Pinterest 2 Part 1: Setting up your Pinterest Account . Creating your Brand New Pinterest Account 1. Optimizing Your Website For Pinterest 2. Optimize your images for Pinterest 3. Creating Boards 4. Start Pinning 3. Part 2: Crafting Your Perfect Pinterest Marketing Strategy . Preliminary Research […]

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29 Sep 2014
Social Media Etiquette

Social Media Etiquette Guide

We’re used to watching what we say –  and how we say it. Communication has always been one of the main modes we use in making connections, and t we’ve always had to be aware of how to we go about it. You were probably taught to be polite, to listen, but also engage – […]

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26 Sep 2014
Facebook Ad Campaigns

How to Run Successful Facebook Ad Campaigns

The Benefits of Advertising on Facebook Determine your Goals and KPI’s What Ad Types will Best Help you Achieve your KPI’s? Understanding your Audiences Custom Audiences Lookalike Audiences Existing Fans Specific Interest Targeting How to create Social Segments using Interest Targeting. Occupations and Employment Groups and Affiliations Books & Publications Other Websites Applications & Software […]

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17 Sep 2014
True Social Metrics

How to use TrueSocialMetrics for Social Media Marketing

While basic posting and interaction on social media can seem easy, analyzing social content and understanding why some things are popular – and some aren’t – can be tricky. TrueSocialMetrics is a social media analytics tool that allows you to look through any social media account, be it for a client or a large business/competitor/influencer, […]

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