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Category: Influencer

14 Jul 2017
youtube influencer marketing

The Most Common Mistakes Made in Youtube Influencer Marketing

Influencer marketing is valuable when it comes to your overall marketing strategy. Facebook and Twitter influencers are highly sought after, but recently, YouTube influencer marketing is taking the spotlight. It’s really no surprise. YouTube is the second largest search engine with more than a billion people using the social channel. In fact, YouTube gets 30 […]

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09 Jun 2017
blogger outreach service

10 Tips to Pick a Blogger Outreach Service

When a brand, business or blog makes tremendous ranking gains out of nowhere, it raises eyebrows. There are always SEO changes happening on page and off, but one distinct tactic continues to impact rankings; blogger outreach. Blogger outreach refers to recruiting influencers through various means. Though the best way to gather a loyal blogger following […]

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12 May 2017
influencer marketing platform

A Comparison Guide to the Most Popular Influencer Marketing Platforms

Influencer marketing is one of the hottest ways to drive your content marketing strategy, and influencer marketing platforms are the key to success. The platforms allow companies to leverage key influencers that boost brand visibility while raising awareness about new products and services. The platforms also aim to make it easier for businesses to find […]

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21 Apr 2017
influencer campaigns

What are the Most Important KPIs to Measure for Influencer Campaigns?

Influencer campaigns are one of the most effective marketing tools for e-commerce businesses. But do you really know the best ways to maximize their effectiveness? When it comes to influencer campaigns, measuring your KPIs (or Key Performance Indicators) is an essential part of any strategy. Successful KPI measuring can have an astronomical impact on your […]

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14 Apr 2017
instagram influencer marketing

How to Use Instagram Influencer Marketing for your Business

Influencer marketing is an important part of your digital outreach strategy, but there’s no such thing as a one-size-fits-all solution. You have to make sure that your influencer marketing strategies are specific to the influencer’s medium of choice. Not all influencers excel at the same things. Take Instagram, for example—a massively powerful platform, but one […]

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17 Mar 2017

Pitch-Perfect: 5 Tips To Reach Out and Engage With Influencers

To maximize influencer outreach efforts, it is essential to know how to find and engage with influencers. This stage in your influencer marketing strategy is vital to your campaign’s success. Did you know that the ROI on influencer marketing is $6.85 to every dollar invested? You certainly want to identify the right influencers, with a […]

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24 Feb 2017

Why You Need Influencer Relations Marketing Now

Influencer relations marketing can have a big impact on your overall marketing strategy. When applied properly, influencer relations can boost brand awareness, cultivate rapport, and leverage sales from your target audience. Did you know 71 percent of marketers rate influencer relations marketing as a highly-tactical asset? The Top Rank Marketing and Traackr report surveyed by […]

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23 Feb 2017

Does Influencer Marketing Work?

There is no doubt that businesses, marketers, and SEOs are jumping on the influencer marketing bandwagon. Did you know that 84 percent of marketers are planning at least one influencer marketing campaign this year alone? According to a study by Tomoson, influencer marketing has an ROI of $6.50 for every dollar spent. Influencer marketing statistics […]

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23 Feb 2017

How to Measure your Influencer Marketing Campaigns

Companies large and small are increasing their influencer marketing investments. In fact, 60 percent of brands had an influencer marketing strategy in 2016, and it is estimated to hit 75 percent in 2017. However, many business owners and marketers are still unsure how to effectively measure these campaigns. “Once the Holy Grail for assessing marketing […]

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17 Feb 2017

5 Types of Brand Influencers: Which One is Right for You?

Influencer marketing is an absolute must for your digital marketing campaign. But which type of brand influencer is right for you and your brand? Marketers work in a fast paced online environment, and reaching their target audience can be challenging. Did you know that 42 percent of people online would actually pay to stop ad […]

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