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Category: Content Marketing

23 Jun 2017
Content Marketing Initiative

How Much Content Should I Create for a Content Marketing Initiative?

Creating content has its challenges. Knowing how much content to create, where to share it, and how to organize it, is daunting. However, with a few content marketing tips, you can create fresh, authoritative content for your site, blog, and social network. There’s an audience online for nearly every piece of content, but there’s also […]

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15 Jun 2017

20 Content Marketing Research Tricks to Spark Your Inspiration

Crafting fresh content to fuel marketing efforts can certainly be challenging. Delivering timely posts to your audience is your aim, but what if you hit the creativity wall when it comes to content marketing ideas? After all, there are 82.7 million new posts published monthly, according to WordPress.com. Those posts generate 43.3 million new comments. […]

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06 Jan 2017
blogger outreach

The 2017 Comprehensive Guide to Blogger Outreach

Blogger outreach is a highly effective strategy you can’t afford to ignore in 2017. This marketing asset increases brand awareness, visibility, and influences the behaviors of your target markets. From growing your audience, to selling products and services, blogger outreach will enhance reach and rapport for B2C and B2B. In fact, 81 percent of people […]

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05 Jan 2015
Landing Pages

Landing Page Optimization: How To Write Copy That Converts

The pages on your website that are most likely to affect your bottom line are your landing pages. These are the pages that convert the people who visit your website into leads and customers. In this post, we’re going to show you the important points to writing landing page copy that converts. Define the Goal […]

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05 Dec 2014
Panda Audit

15 Reasons to Start the New Year with a Panda Audit

Would you leave the door to your house unlocked when you know you live in a dangerous neighborhood widely known for robberies?  Never, right? So why do so many marketers ignore the potential of a Panda penalty?  The Google Panda penalty police is on the loose, actively seeking out “offenders”, freely handing out Penalty cards […]

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01 Dec 2014
Youtube Rankings

Streaming Loud and Clear: How to Boost Your Youtube Rankings

When comparing the various mediums of online consumption, Youtube videos take very large piece of the pie. Over 3 billion videos are watched every day, and make up a third of all online activity. It therefore comes as no surprise that Youtube is considered the #2 search engine in the world. This makes it an […]

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28 Nov 2014
Blog Content

The Gryffin Guide to Readable, Shareable Blog Content

Part I: Developing Quality Content Is There A Clear Structure? Outline your article Delineate your principal ideas Make sure your structure is solid Is it Compelling/Shareable? Lead With A Hook Identify Angles and Opportunities Be Original Speak with Authority Always Research Understand Your Intention Is It Relevant? Know Your Audience Pay Attention to Keywords Follow […]

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26 Nov 2014
Facebook

The Marketer’s Relationship With Facebook: It’s Not Complicated

Introduction Why Advertising on Facebook is the Right Choice Goals and KPI’s: What Should They Be? What Types of Ads Should I Use? Getting to Know Your Audience Specific Interest Targeting Using INterest Targeting to Segment Your Reach Hidden Interests Mashing Up Your Targeting Options Creating Your Ads – Grab, Intrigue, and Convince The Anatomy […]

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19 Nov 2014
Titles for Blog Posts

This Secret will Earn you 10X more Blog Traffic.

Which would you read? Zach Wahls Speaks About Family Two Lesbians Raised a Baby and This is What They Got Guess which performed better? The first title got 1 million views on Upworthy, while the 2nd one had 17 million views.  From being fantastical, to generating curiosity, to creating a human connection with your human […]

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