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16 Jun 2017

What are the Best SEO Tools for Keyword Research

Choosing the correct SEO tools can have a positive effect on your keyword research. If you want the most out of your organic ranking, keywords are a critical aspect. The right keywords ensure your site or blog has long-term traffic.

Previously, it was challenging to identify the right keywords for your content. However, today there exists a wide variety of SEO tools to help maximize your efforts. Let’s take a closer look at how you can find keywords that not only suit your topic but also lead to more online visibility.

Google Keyword Planner

Google Keyword Planner is one of the most used SEO tools when it comes to keyword research. One reason for its popularity is that it’s free, making it attractive to startups and part-time bloggers.

All you need is an AdWords account and you’re ready to start searching. A main feature Google Keyword Planner offers is valuable data collected via the largest search engine in the world.

MOZ Keyword Explorer

MOZ Keyword Tool is one of the most influential SEO tools online. It gives you the monthly search volume of a keyword, how difficult ranking for it is, and the opportunity that specific keyword offers.

You can also find relative click-through-rate for organic SERPs, keyword importance for your campaign, and other unique keyword suggestions. Though it’s important to note the MOZ keyword tool only allows two free searches until you’re asked to opt-in for membership.

One of the best combinations for keyword research is using Google Keyword Planner to compile a list of potential keywords and then cross-checking them with MOZ Keyword Explorer.

seo tools

SECockpit

SECockpit is one of the best SEO tools for niche marketers. It’s not solely for keyword research, either. You can use the tool to improve your ranking and site planning as well.

This tool also has built-in Google Suggest, as well as Amazon and YouTube suggest, making it versatile for optimizing your content across different platforms.

Long-Tail Pro

Long-tail keywords or LSI keywords are increasingly important for SEOs. Long Tail Pro is a cloud-based software SEO tool that can help you find them.

This online tool is great for niche and micro-niche sites, as it offers real-time filtering, metrics, and the ability to calculate keyword profitability. This platform also serves up a competitor check, allowing you to pick the perfect keywords.

seo tools

Infinite Suggest

Infinite Suggest is one of the most powerful SEO tools on the market for keyword research. It delivers primary keywords while suggesting secondary and long-tail keywords.

Simply search the keyword you have in mind and receive hundreds of suggestions. If you want more detailed information for any keyword, click “view keyword” and it directs you to SEMrush for a more in-depth look.

SEMrush

SEMrush is one of the upper echelons of all SEO tools, used by both novice bloggers and industry leading marketers. This popular online platform analyzes your site’s keywords, as well as your competitors. Simply enter your URL to get started.

You can find short-tail and long-tail keywords, while targeting only the words needed to outrank your competitors. You can also get SERPs reports, Adsense CPC, traffic data, and more.

These are only a few of the many keyword research tools available to help increase your website’s visibility. Knowing what SEO tools are right for you will allow you and your business to grow, and be successful in your niche.

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Search engine marketing expert with 15 years of experience in the industry, working with small mom and pop shops as well as large corporate websites. I have experience with all aspects of inbound marketing, including SEO, Link Building, Social Shares, Usability, Conversions, PPC, Email Marketing, and more.